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For a first launch, stay inside the safest lane:
Why it matters: Meta-specific warning: Practical rule: If the item touches health, safety, children, regulated chemicals, heavy IP risk, or specialized compliance, slow down and do separate product research before buying inventory.
- ordinary physical general merchandise
- truthful condition descriptions
- one or two low-risk listings first
- no high-risk categories from food, supplements, cosmetics, medical claims, batteries-heavy hazmat, alcohol, children's products
- Marketplace listings must comply with Meta's Commerce Policies and Community Standards.
- Meta's current public Marketplace help says no services, no animals, no healthcare products, and no recalled products.
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You need to decide whether you are:
Why it matters: Important:
- operating under your own legal name,
- using a Michigan county-level assumed name,
- selling casually through your existing profile,
- using a more formal business backend behind the listings,
- or trying to use any business account features only if Meta actually makes them available
- Your Facebook profile or seller display name does not replace your Michigan legal-entity or assumed-name setup.
- Meta's public help says some business on Marketplace features are only available to select or certain sellers, so do not build your launch plan around them unless your own account has them.
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If you choose sole proprietor: If you use only your own legal name, this packet did not identify a separate Michigan state entity filing.
- If you choose sole proprietor: If you use only your own legal name, this packet did not identify a separate Michigan state entity filing.
- If you choose sole proprietor: If you use a trade name, file the assumed-name document with the county clerk in each county where the business is carried on.
- If you choose sole proprietor: This does not replace Michigan tax registration, local permits, or Marketplace follow-up.
- If you choose single-member LLC: Do this in order:
- If you choose single-member LLC: Run a preliminary Michigan name check and make sure the LLC name is distinguishable.
- If you choose single-member LLC: File Articles of Organization (CSCL/CD-700).
- If you choose single-member LLC: List the required resident agent and registered office.
- If you choose single-member LLC: Create the internal operating agreement and recordkeeping setup even though this packet did not identify a separate Michigan filing requirement for that document.
- If you choose single-member LLC: File CSCL/CD-541 as the assumed-name branch as well if your public-facing business name will differ from the LLC legal name.
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Use the IRS online EIN application if applicable. Most LLCs need one. For many sole proprietors it is optional, but it is still useful for banking, tax registration, and keeping Marketplace records cleaner.
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Do this right away:
- Open a business checking account.
- Use one account and one card for business only.
- Save every invoice, shipping receipt, payment-platform record, refund record, and tax record.
- Track each sale by transaction type: local pickup, local delivery, Meta checkout shipment, or off-Facebook direct sale.
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This is the most important Michigan decision point in this pack.
Why it matters: What Michigan officially says: Safe practical reading for Facebook Marketplace: Practical beginner takeaway:
- Michigan Treasury says a marketplace facilitator is the party that lists or advertises the sale and directly or indirectly collects payment from the customer and transmits that payment to the marketplace seller.
- Treasury also says a marketplace facilitator does not include a person that only provides advertisement services and does not collect payment, giving classified-style marketplaces as the example.
- Treasury says a marketplace seller may no longer have a filing requirement to the extent that all of its activity is reported by a marketplace facilitator with Michigan nexus.
- If you are using Facebook Marketplace for local meetup, local pickup, local delivery, cash, or other direct-payment flows, that does not cleanly fit the marketplace-facilitator collection branch. Treat that as the direct-sale branch.
- If your account is eligible for shipping and checkout and Meta is collecting payment and transmitting payout, that looks much closer to the marketplace-facilitator branch.
- If you later add off-Facebook invoice sales, website sales, or repeat direct pickup sales, that is a separate direct-sale branch again.
- If you plan to do regular local pickup, door dropoff, cash, card, Venmo, or other direct-payment sales, treat the startup path as a direct-sale branch and handle Michigan registration early.
- If you are truly trying to stay inside Meta-managed shipping and checkout only, Michigan supports a more usable marketplace-only no-filing theory than a state that ignores facilitator collection, but that still depends on real feature availability and keeping the rest of your facts clean.
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If you want to buy inventory tax free for resale:
Why it matters: Practical rule:
- Michigan uses Form 3372, Michigan Sales and Use Tax Certificate of Exemption.
- The current public form's For Resale at Retail line asks for a Michigan sales-tax license number.
- The same form separately includes a For Resale at Wholesale line.
- Do not assume that being on Facebook Marketplace alone gives you resale authority.
- If supplier resale paperwork matters on day one, handle the Michigan sales-tax-license branch or confirm an acceptable wholesale-resale path before relying on assumptions.
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Michigan does not use one statewide generic business license.
Why it matters: Do this before operating: Detroit branch: Practical warning: If you plan to store, package, photograph, or ship inventory from a Detroit address, confirm the exact address-specific zoning, occupancy, and local-tax answer before launch.
- check the county, city, village, or township where you will actually operate,
- ask about home occupation, inventory storage, customer traffic, and carrier activity,
- and do not assume Detroit rules apply unless the address is actually in Detroit
- Detroit says some, not all, business types need a city business license.
- Detroit's business-licensing page says you should establish the business first and check zoning before applying.
- Detroit's zoning page says that after required inspections pass, a Certificate of Occupancy is issued and, if the land use also requires a business license, the license can then be issued. The city says only then may the new use be opened and operated.
- Detroit Treasury says Detroit-based businesses that need a business license, and businesses that conduct business within the city or directly with the city, need a treasury clearance.
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If you do not hire anyone yet, skip this for now.
Why it matters: If you hire:
- register with Michigan Treasury through MTO or Form 518,
- open the unemployment account through the UIA,
- note that Michigan says many new non-construction employers begin at 2.7%,
- maintain workers' compensation coverage if Michigan's threshold is met,
- and check the Earned Sick Time Act branch, which took effect February 21, 2025, with delayed accrual timing for some small businesses until October 1, 2025
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Have these ready:
Why it matters: What Meta publicly says:
- an active main Facebook account
- age verification ability if requested
- phone number and email
- government-issued ID if shipping verification triggers
- tax information if shipping verification triggers
- bank or other payout details if your account is eligible for shipping checkout
- your real legal name and business details if you are using any business backend
- Marketplace is available in many countries for adults with active Facebook accounts and is available from the Facebook app for Android or iPhone.
- Meta may restrict access if the account is new or inactive, if you are using an additional profile instead of your main profile, or if you violated platform policies.
- Marketplace is intended for consumers, and businesses that list may be blocked or have their listings removed.
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Base listing flow from Meta's public help:
Why it matters: For local transaction listings: For shipping and checkout listings: Business-mode caveat: Practical rule: Do not promise yourself a structured business dashboard, universal business onboarding, or business-mode switching unless your actual account shows those features.
- Meta's public help treats ordinary local Marketplace transactions as deals between the buyer and seller.
- That is part of why the local branch stays separate in this Michigan pack.
- Meta's public help says selling with shipping and buying or creating prepaid labels is not available to all users.
- The same help says the article is about individual sellers with shipping and checkout.
- Seller verification and tax-information collection can trigger if you use that feature.
- Meta's public help on switching between personal and business account on Marketplace says that feature is only available to select sellers right now.
- Public help on business identity confirmation says that feature is only available to certain sellers.
- Open Marketplace.
- Create a new listing and choose Item for sale.
- Add photos or video.
- Enter the item information.
- Continue and publish.
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What the current public Meta legal page supports for onsite checkout:
Why it matters: That means you should not treat local pickup, off-platform payment, or self-arranged person-to-person delivery as covered by the same public protection language. Payout reality: Tax-form reality: Return reality:
- Meta says Individual Sellers pay a 5% selling fee per transaction, with a minimum fee of $0.40.
- Meta says the fee is calculated on the entire amount of the transaction, including the sale price, any shipping fees, and applicable taxes.
- Meta says a $20 chargeback fee can be deducted if the buyer's card issuer decides in the buyer's favor.
- Meta says seller protection is currently only available in the U.S. and is limited to items covered by Purchase Protection with a sale price of $2,000 or less.
- The same public policy layer ties Individual Seller protection to onsite-checkout conditions and fulfillment compliance.
- Current public Meta help still points to PayPal and other account-specific payout flows around shipping.
- That means the exact payout rail for your account should be treated as account-specific and re-checked live before you rely on it.
- Meta's public tax-form help says shipping sales may trigger 1099-K reporting through PayPal.
- The same help says Meta may send 1099-MISC for certain reimbursements.
- Meta's public returns help says returns and refunds for local pickup Marketplace purchases are not available from Facebook.
- Keep that separate from any return, refund, or dispute path that applies to onsite checkout orders.
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For local meetup or pickup:
Why it matters: For shipping and checkout if your account is eligible:
- keep communication on Facebook where possible
- use safe meetup habits
- verify the item before final payment
- mark listings as pending, sold, or available correctly
- ship inside the promised handling window
- use valid tracking
- complete verification and tax-info steps promptly
- keep proof of condition, shipment, and delivery
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Before you scale, re-check the actual listing against Meta policy.
Why it matters: Public Meta Marketplace help says:
- products listed on Marketplace must comply with Commerce Policies and Community Standards
- no services
- no animals
- no healthcare products
- no recalled products
- no listing that is not a real physical product for sale
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Once live, keep these habits:
- separate local direct sales from any Meta checkout sales in your records
- save invoices and item-condition evidence
- keep tax reserves separate if you are in a direct-sale branch
- reconcile fees, payouts, refunds, and chargebacks
- re-check policy-sensitive listings before you relist or scale