On this guide
Follow the path in order.Walmart Marketplace channel guide • South Carolina launch path
Start Walmart Marketplace in South Carolina
Decide your setup, get the South Carolina registration order straight, and finish the early Walmart Marketplace launch steps without losing the official detail behind the answer.
Last verified April 28, 2026 7 chapters
Best for launching on Walmart Marketplace in South Carolina. Need the full appendix? Open the full reference guide.
On this journey
1 of 7 reviewed
Current chapter: Choose setup
On this journey
1 of 7 reviewed
Current chapter: Choose setup
01
Chapter 1 of 7
Choose the setup you want to launch with
Start with the setup decision first, then use the rest of the guide to build the state registrations and platform steps around it.
Core chapter
What this chapter does
Your setup choice, the short safe path, and the money realities that matter before spending deeply.How to move through it
Review sole proprietor.Use Part 1 to get oriented, then compare both setup paths before you spend more time or money.
3 parts to review • 37 source touchpoints behind the drawers.
Chapter parts
Open Part 1 when you are ready to start working through this chapter.After you start, only one part stays open at a time and the earlier ones stay easy to revisit.
Part 1 of 3
Start here before you spend heavily
A short orientation for the guided journey before the detailed launch steps begin.
Part 1 of 3
Start here before you spend heavily
A short orientation for the guided journey before the detailed launch steps begin.
Short answer
Use this first part only to get oriented. The detailed state, platform, local, and packet steps will follow in order.- First decide whether you are launching as a sole proprietor or a single-member LLC.
- Then work through the South Carolina registrations, Walmart Marketplace setup, local checks, and packet review in order.
Do next: Do not spend money yet.
Why this matters
Key detail
Do not spend money yet.
Keep in mind
- First decide whether you are launching as a sole proprietor or a single-member LLC.
- Then work through the South Carolina registrations, Walmart Marketplace setup, local checks, and packet review in order.
Official links
Up next Compare setup
Part 2 of 3
Compare sole proprietor and LLC
The side-by-side setup comparison.
Part 2 of 3
Compare sole proprietor and LLC
The side-by-side setup comparison.
Short answer
Read both setup paths before you decide which one you want the rest of the launch flow to follow.- Best if you want the cheapest and simplest start.
- South Carolina Business One Stop says sole proprietors and general partnerships are not required to register with the Secretary of State.
- Faster launch.
Do next: Review sole proprietor.
Save the path you want to optimize around
The unchosen setup stays visible for comparison, but the chosen one gets visual priority so the reading path feels more intentional.
Quick tradeoff view
Use one pass to compare the launch speed, separation, and upkeep tradeoffs.The detailed comparison stays below. This lens just makes the two setup shapes easier to scan before you read every bullet.
Best for
Sole proprietor
Best if you want the cheapest and simplest start.
Speed to start Quicker start
Owner and business separation Very little separation
Ongoing admin load Lighter upkeep
Best for
single-member LLC
Best if you want a more durable setup for a real business.
Speed to start More front-loaded paperwork
Owner and business separation Cleaner separation
Ongoing admin load More upkeep
Compare details
Sole proprietor
Best for
Best for
Best if you want the cheapest and simplest start.
What it means
- South Carolina Business One Stop says sole proprietors and general partnerships are not required to register with the Secretary of State.
- South Carolina does not register DBA or assumed names at the state level.
- You still handle the South Carolina retail-license branch, local business-license branch, and local zoning review separately.
- You usually do not get a liability shield.
Why someone chooses it
- Faster launch.
- Lower up-front cost.
- Fewer entity-maintenance steps.
Main downside
Personal liability
single-member LLC
Best for
Best for
Best if you want a more durable setup for a real business.
What it means
- South Carolina LLC formation uses Articles of Organization.
- The reviewed paper form is F0006, and the reviewed filing system showed a base filing fee of $110.00 plus an SC.GOV service fee example of $15.00 online.
- South Carolina keeps local business-license, retail-license, and tax-classification branches separate from formation.
- An LLC not taxed as a corporation is not subject to the corporate annual report and corporate license fee.
Why someone chooses it
- Liability protection.
- Cleaner setup for banking, vendors, bookkeeping, and scaling.
- Better fit for sourcing, branding, insurance, and later hiring.
Main downside
Higher setup friction and recurring maintenance than a sole proprietorship
Official links
Formation scbos.sc.gov
Compare business types
Official scbos.sc.gov
Sole proprietor baseline
Formation scbos.sc.gov
DBA or assumed-name warning
Federal irs.gov
EIN overview and online application
Formation businessfilings.sc.gov
Formation hub
Formation businessfilings.sc.gov
Business name search
Formation businessfilings.sc.gov
Default entity formation filing
Official businessfilings.sc.gov
Reviewed online filing fee example
Formation scbos.sc.gov
Immediate post-filing requirement
Tax dor.sc.gov
Ongoing entity maintenance
Federal sos.sc.gov
Good-standing and reinstatement backstop
Tax dor.sc.gov
Business tax account maintenance
Local dor.sc.gov
Business personal property filing
Up next Money and risk
Part 3 of 3
See the money and risk realities before you spend
The upfront friction and risk notes that shape the launch decision.
Part 3 of 3
See the money and risk realities before you spend
The upfront friction and risk notes that shape the launch decision.
Short answer
These are the friction points most likely to catch a new Walmart Marketplace operator off guard in South Carolina.- The state marketplace-seller rules are helpful, but they do not erase the separate entity, local, employment, or mixed-channel branches.
- Walmart publicly expects stronger seller onboarding than some marketplace channels, including business verification, business documents, and a state registration number for U.S. entities.
- Physical-product sellers should think about commercial general liability and product liability coverage early, but the public Walmart evidence does not support treating it as a universal up-front seller requirement.
Do next: Review south carolina-specific friction.
Why this matters
South Carolina-specific friction
Main takeaway
The state marketplace-seller rules are helpful, but they do not erase the separate entity, local, employment, or mixed-channel branches.
Watch for
- South Carolina still pushes naming, zoning, and local-permit questions down to the county or city level in practical launch work.
- Columbia adds a separate local license, zoning, occupancy, or local-tax layer if you operate there.
Walmart Marketplace-specific friction
Main takeaway
Walmart publicly expects stronger seller onboarding than some marketplace channels, including business verification, business documents, and a state registration number for U.S. entities.
Watch for
- Walmart wants either WFS or another B2C U.S. warehouse path with returns capability.
- Walmart's public rules are more restrictive than eBay for used-condition selling.
- Walmart's pricing rules and performance standards can affect listings and account health quickly if you launch sloppily.
Insurance reality
Main takeaway
Physical-product sellers should think about commercial general liability and product liability coverage early, but the public Walmart evidence does not support treating it as a universal up-front seller requirement.
Watch for
- Walmart's public liability-insurance policy says sellers must submit a certificate of insurance if they exceed $100,000 in GMV in any 12-month period or if Walmart notifies them directly.
- The public policy also says the coverage must include general and product liability limits of $1,000,000 per occurrence and $2,000,000 aggregate, with Walmart named as an additional insured in the required manner.
Official links
Formation scbos.sc.gov
Compare business types
Formation businessfilings.sc.gov
Formation hub
Formation businessfilings.sc.gov
Business name search
Formation businessfilings.sc.gov
Default entity formation filing
Official businessfilings.sc.gov
Reviewed online filing fee example
Formation scbos.sc.gov
Immediate post-filing requirement
Tax dor.sc.gov
Ongoing entity maintenance
Federal sos.sc.gov
Good-standing and reinstatement backstop
Federal irs.gov
EIN overview and online application
Federal irs.gov
EIN paper form
Tax dor.sc.gov
State tax registration
Local dor.sc.gov
Retail license page
Platform dor.sc.gov
Marketplace or platform tax rule
Tax dor.sc.gov
Resale or exemption certificate
Local dor.sc.gov
Sales-tax forms
Local dor.sc.gov
Business personal property tax
Platform marketplacelearn.walmart.com
Platform insurance threshold or requirement
Local businesslicensing.columbiasc.gov
City business-license baseline
Official businesslicensing.columbiasc.gov
Business-license application instructions
Official planninganddevelopment.columbiasc.gov
Home occupation branch
Official planninganddevelopment.columbiasc.gov
Certificate-of-occupancy and inspections branch
02
Chapter 2 of 7
Handle the South Carolina registration path in order
This is the state-side work before you rely on the platform to carry any part of the operating flow.
Core chapter
What this chapter does
The South Carolina and federal registration sequence, tax setup, and state-maintenance checks.How to move through it
Step 2: Choose your name and brand approach.Use the order check first, then move from name and entity work into EIN, banking, and tax setup.
4 parts to review • 46 source touchpoints behind the drawers.
Registration sequence
Keep the South Carolina and federal setup in this order.This chapter works best when you keep the filings, EIN, banking, and tax work in one clean sequence instead of bouncing between tabs.
- 1 Use the checklist to keep the order straight
These checklist groups keep the pre-spend, pre-sale, and pre-launch work visible before you open the platform workflow.
- 2 Handle name, entity, and filing setup
Use the name-and-formation steps plus the state LLC order before you open banking or state tax registration.
- 3 Get the EIN and banking basics in place
Use the EIN and banking steps before you start platform onboarding, payouts, or supplier paperwork.
- 4 Close the South Carolina tax and filing branch
Keep the South Carolina tax and maintenance rules together before you assume the platform solved them.
Chapter parts
Open Part 1 when you are ready to start working through this chapter.After you start, only one part stays open at a time and the earlier ones stay easy to revisit.
Part 1 of 4
Use the checklist to keep the order straight
The quick-start checklist grouped by the main launch phases.
Part 1 of 4
Use the checklist to keep the order straight
The quick-start checklist grouped by the main launch phases.
Short answer
These checklist groups keep the pre-spend, pre-sale, and pre-launch work visible before you open the platform workflow.- Pick your business name.
- Finish the entity or local-name branch that applies.
- Get the EIN if applicable.
Do next: Pick your entity.
See checklist
Do these before you spend money
Grouped so the launch order stays easier to scan.
- Pick your entity.
- Pick your business name.
- Decide your product lane.
- Decide whether you will stay Walmart Marketplace-only or also make direct or off-platform sales later.
- Decide whether you need a resale-purchase path.
- Stay in low-risk general merchandise for the first launch.
- Avoid regulated or high-risk categories such as food, supplements, cosmetics, medical-claim products, batteries-heavy hazmat, alcohol, and children's products unless you are doing separate category research.
- Confirm the offer is not blocked by law, safety rules, or live Walmart Marketplace policy pages.
- Make sure you can document sourcing, authenticity, and supplier legitimacy.
Do these before your first sale
Grouped so the launch order stays easier to scan.
- Finish the entity or local-name branch that applies.
- Get the EIN if applicable.
- Open a dedicated business bank account.
- Resolve whether you are staying Walmart Marketplace-only or also making direct sales, because that changes the South Carolina retail-license answer.
- Check local permits and the Columbia branch if applicable.
- Create your Walmart seller account and complete business verification, payout, market-details, and fulfillment setup.
Do these before launch goes live
Grouped so the launch order stays easier to scan.
- Confirm the actual Walmart referral-fee category before final pricing.
- Complete the listing, payout, fulfillment, and returns setup branch.
- Confirm product and category eligibility.
- Build one or two accurate first listings.
- Keep the first launch operationally simple and avoid inventory or logistics complexity you have not tested yet.
- Start small so you can test demand and catch compliance mistakes early.
Official links
Up next Name + filing
Part 2 of 4
Handle name, entity, and filing setup
The name, formation, and LLC-order work for the state launch path.
Part 2 of 4
Handle name, entity, and filing setup
The name, formation, and LLC-order work for the state launch path.
Short answer
Use the name-and-formation steps plus the state LLC order before you open banking or state tax registration.- Step 3: Form the business.
- If you sell under your legal name, South Carolina Business One Stop says a sole proprietorship is not required to register with the Secretary of State.
- South Carolina's official startup guidance says to begin with the local municipality or county where the business will operate.
Do next: Step 2: Choose your name and brand approach.
Step details
Best practical order for a South Carolina single-member LLC launch
- Choose the product lane first.
- Choose the entity name and public-facing brand approach.
- Check name availability and decide whether you need only local naming cleanup or a South Carolina LLC filing as well.
- Get the EIN early.
- File the South Carolina LLC formation step if using an LLC.
- Resolve the South Carolina marketplace-only, retail-license, and resale branches through MyDORWAY before you rely on any one shortcut answer.
- Resolve the local business-license branch against the actual operating address.
- Open the bank account and bookkeeping lane.
- Set up ST-8A resale paperwork only after the licensing facts support it if it actually applies.
- Check city or county permits, zoning, occupancy, and storage rules.
- If the business is in Columbia, clear the city business-license, home-occupation, and certificate-of-occupancy branch.
- Build the Walmart Marketplace seller account only after the legal, tax, and bank records line up, then start small inside seller-managed shipping or Walmart Fulfillment Services.
Sole proprietor: Decide whether you need a local assumed-name filing
Main takeaway
If you sell under your legal name, South Carolina Business One Stop says a sole proprietorship is not required to register with the Secretary of State.
Watch for
- South Carolina's official startup guidance says to begin with the local municipality or county where the business will operate.
- That local step does not create a liability shield, trademark rights, or state tax registration by itself.
Single-member LLC: Name search and naming standards
Main takeaway
Before filing, confirm the name is available in the South Carolina business database, make sure the name is lawful, and make sure it uses an accepted LLC ending.
Single-member LLC: File the formation document
Main takeaway
Core filing: Articles of Organization.
Watch for
- Form number: F0006.
Single-member LLC: Complete the immediate post-filing step
Main takeaway
No separate ordinary South Carolina SOS post-formation filing was identified in the reviewed public sources for a standard domestic LLC.
Watch for
- Keep an operating agreement, ownership record, and internal launch records even though they were not identified as a separate mandatory public filing.
Single-member LLC: File the assumed-name or public-name branch if needed
Main takeaway
South Carolina does not register DBAs at the state level.
Watch for
- If the LLC will operate under a name different from its legal LLC name, start with the local municipality or county and then make sure any South Carolina tax registrations and Walmart Marketplace records use consistent naming.
Step 2: Choose your name and brand approach
Main guide step 2
What this step settles
You need to decide whether you are:
Why it matters: Important:
- operating under your own legal name,
- using a trade name, assumed name, or other public-name branch,
- reselling existing brands,
- creating your own brand,
- or building toward a private-label path.
- Your Walmart Marketplace identity, payout, and tax details still need to match real-world records.
- Marketplace selling does not replace state registration, local permits, or your recordkeeping duties.
- If you want strong long-term control, start your trademark, invoice, and authenticity-record path early.
- South Carolina does not register DBA names at the state level, so local naming and licensing questions still matter.
- A local business license and a South Carolina retail license are different licenses and can both matter.
- If you plan to buy goods for resale, keep the retail-license and ST-8A branch visible before launch.
Step 3: Form the business
Main guide step 3
What this step settles
If you choose sole proprietor: If you sell under your legal name, South Carolina Business One Stop says a sole proprietorship is not required to register with the Secretary of State.
- If you choose sole proprietor: If you sell under your legal name, South Carolina Business One Stop says a sole proprietorship is not required to register with the Secretary of State.
- If you choose sole proprietor: If you use a different business name, South Carolina does not register DBAs at the state level, so start with the local municipality or county where the business will operate.
- If you choose sole proprietor: Keep local business-license and tax-registration questions separate from the naming branch.
- If you choose single-member LLC: Do this in order:
- If you choose single-member LLC: Check name availability in the South Carolina business database before filing.
- If you choose single-member LLC: File Articles of Organization for the domestic LLC path, using F0006 or the current online system.
- If you choose single-member LLC: Get the EIN, banking, and tax-registration steps lined up immediately after formation.
- If you choose single-member LLC: If the LLC will operate under a different public-facing name, start with the local municipality or county because South Carolina does not register DBAs at the state level.
Official links
Formation scbos.sc.gov
Compare business types
Formation businessfilings.sc.gov
Formation hub
Formation businessfilings.sc.gov
Business name search
Formation businessfilings.sc.gov
Default entity formation filing
Official businessfilings.sc.gov
Reviewed online filing fee example
Formation scbos.sc.gov
Immediate post-filing requirement
Tax dor.sc.gov
Ongoing entity maintenance
Federal sos.sc.gov
Good-standing and reinstatement backstop
Official scbos.sc.gov
Sole proprietor baseline
Formation scbos.sc.gov
DBA or assumed-name warning
Local scbos.sc.gov
Local business-license branch
Local scbos.sc.gov
Local-name and business-license branch
Federal irs.gov
EIN overview and online application
Tax dor.sc.gov
Business tax account maintenance
Local dor.sc.gov
Business personal property filing
Tax scbos.sc.gov
State start-here page
Federal scbos.sc.gov
State registration and compliance hub
Local scbos.sc.gov
State local-license warning
Up next EIN + banking
Part 3 of 4
Get the EIN and banking basics in place
The EIN, banking, and recordkeeping baseline before launch.
Part 3 of 4
Get the EIN and banking basics in place
The EIN, banking, and recordkeeping baseline before launch.
Short answer
Use the EIN and banking steps before you start platform onboarding, payouts, or supplier paperwork.- Step 5: Open banking and bookkeeping.
Do next: Step 4: Get your EIN.
Step details
Step 4: Get your EIN
Main guide step 4
What this step settles
Use the IRS EIN application if applicable. For most LLCs this is part of the normal setup. For many sole proprietors it is optional but still useful for banking, supplier relationships, Walmart Marketplace setup, and privacy.
Step 5: Open banking and bookkeeping
Main guide step 5
What this step settles
Do this right away:
- Open a business checking account.
- Keep business money separate from personal money.
- Save every invoice, shipping bill, Walmart Marketplace fee statement, and tax record.
- Build a sourcing folder and a tax folder from day one.
Official links
Federal irs.gov
EIN overview and online application
Federal irs.gov
EIN paper form
Tax dor.sc.gov
State tax registration
Local dor.sc.gov
Retail license page
Platform dor.sc.gov
Marketplace or platform tax rule
Tax dor.sc.gov
Resale or exemption certificate
Local dor.sc.gov
Sales-tax forms
Local dor.sc.gov
Business personal property tax
Up next Tax + maintenance
Part 4 of 4
Close the South Carolina tax and filing branch
The South Carolina tax stack, registration timing, and maintenance follow-up.
Part 4 of 4
Close the South Carolina tax and filing branch
The South Carolina tax stack, registration timing, and maintenance follow-up.
Short answer
Keep the South Carolina tax and maintenance rules together before you assume the platform solved them.- A single-member LLC generally needs one.
- South Carolina uses the Business Tax Application on MyDORWAY for the ordinary retail-license path.
- South Carolina's marketplace guidance says a marketplace facilitator is the retailer responsible for collecting and remitting sales and use tax on sales made through the facilitator's marketplace.
Do next: Step 6: Register for state tax, seller permit, or resale setup.
Step details
1. EIN
Main takeaway
A single-member LLC generally needs one.
Watch for
- A sole proprietor may not always need one federally, but it is often the cleaner operating choice for Walmart Marketplace, banking, and supplier paperwork.
2. South Carolina sales tax, seller permit, or equivalent registration
Main takeaway
South Carolina uses the Business Tax Application on MyDORWAY for the ordinary retail-license path.
Watch for
- The South Carolina Retail License fee is $50 and is non-refundable.
- South Carolina says these licenses do not expire, but you must update the license if the business location changes.
- A marketplace seller that truly stays inside marketplace-only sales should keep that relief explicit instead of assuming every fact pattern needs or avoids a retail license.
3. Marketplace or platform tax rule
Main takeaway
South Carolina's marketplace guidance says a marketplace facilitator is the retailer responsible for collecting and remitting sales and use tax on sales made through the facilitator's marketplace.
Watch for
- The same guidance says that if the third party sells through its own website or retail store in addition to marketplace-facilitator sales, the third party is required to obtain a retail license and remit tax on those direct sales.
- An Walmart Marketplace seller that later adds direct or off-platform sales should re-check the South Carolina filing posture before relying on the marketplace-only answer.
4. Resale purchases or exempt purchasing
Main takeaway
South Carolina identifies ST-8A as the resale certificate for licensed retail merchants buying tangible personal property for resale, lease, or rental.
Watch for
- If a supplier asks for resale documentation, re-check the current ST-8A instructions and your licensing status before handing over a resale certificate.
- Do not assume a marketplace-only seller's resale-document logic applies automatically to a seller who later takes on direct sales or separate state licensing.
5. Entity tax treatment
Main takeaway
The reviewed public South Carolina sources did not identify a separate South Carolina entity income-tax return for a default single-member LLC simply because it exists.
Watch for
- South Carolina DOR corporate guidance instead turns on whether the LLC is taxed as a corporation.
- If the founder changes federal tax elections, refresh the South Carolina tax branch before filing.
6. Entity filing-fee or recurring state-maintenance rule
Main takeaway
South Carolina DOR corporate guidance says an LLC not taxed as a corporation is not subject to the corporate annual report and license fee.
Watch for
- If the LLC is taxed as a corporation, that corporate branch becomes live.
- Separate from that, South Carolina may still impose business personal property tax based on the business's classification and property facts.
7. If the founder changes entity type later
Main takeaway
Treat a structure change as a fresh compliance event.
Watch for
- Re-check EIN rules, state tax registrations, banking records, supplier files, and Walmart Marketplace account details before assuming the old setup carries over cleanly.
Sole proprietor: Register for South Carolina tax, seller permit, or reseller setup
Main takeaway
Use the Business Tax Application on MyDORWAY if you need a South Carolina retail license or other state tax accounts.
Watch for
- For an Walmart Marketplace marketplace seller, the first question is whether you truly remain inside the marketplace-only relief branch or whether you also need a direct-sales or resale path of your own.
- South Carolina Business One Stop says a local business license and a South Carolina retail license are different licenses and that businesses typically need both where the local jurisdiction requires a business license.
- If you also have employees or business personal property, keep those branches separate as well.
Sole proprietor: Understand the tax reality
Main takeaway
Sole-proprietor business income generally flows through to the owner's own tax return.
Watch for
- South Carolina separately cares about sales-tax, withholding, and business-personal-property-tax branches where they apply.
- If inventory was acquired tax free for resale and later used by the business instead of sold, a sales or use tax consequence can still become relevant.
Single-member LLC: Keep ongoing entity maintenance current
Main takeaway
South Carolina DOR guidance says an LLC not taxed as a corporation is not subject to the corporate annual report or corporate license fee.
Watch for
- South Carolina Secretary of State guidance says Limited Liability Companies must file for reinstatement within two years of an administrative dissolution.
- The same guidance says an LLC taxed as a corporation must complete CL-1 and then follow the corporate filing path.
Step 6: Register for state tax, seller permit, or resale setup
Main guide step 6
What this step settles
Safe practical takeaway:
- Use the Business Tax Application on MyDORWAY if you need a South Carolina retail license or other state tax accounts.
- The South Carolina Retail License fee is $50 and is non-refundable.
- South Carolina says every person who engages in business in South Carolina as a retailer must obtain a retail license before making taxable retail sales, including internet sales.
- South Carolina's marketplace guidance says a third-party seller whose products are sold only through a marketplace facilitator is not required to obtain a retail license or remit tax for those marketplace sales.
- If you also sell directly to consumers through your own website or another direct channel, South Carolina says you are required to obtain a retail license and remit tax on those direct sales.
- South Carolina identifies ST-8A as the resale certificate for licensed retail merchants buying tangible personal property for resale, lease, or rental.
- Depending on the business's classification and property facts, South Carolina can also route the business into a Business Personal Property Tax branch.
- If you plan to stay Walmart Marketplace-only, keep the marketplace-only retail-license nuance visible and document that branch carefully.
- If you expect to add your own website, local pop-ups, or other direct sales, get the South Carolina retail-license branch right before launch instead of assuming marketplace collection replaces it.
Official links
Federal irs.gov
EIN overview and online application
Federal irs.gov
EIN paper form
Tax dor.sc.gov
State tax registration
Local dor.sc.gov
Retail license page
Platform dor.sc.gov
Marketplace or platform tax rule
Tax dor.sc.gov
Resale or exemption certificate
Local dor.sc.gov
Sales-tax forms
Local dor.sc.gov
Business personal property tax
Tax dor.sc.gov
Business tax account maintenance
Local dor.sc.gov
Business personal property filing
Tax dor.sc.gov
Recurring entity filing or fee
Federal fincen.gov
BOI or other federal reporting status
Tax scbos.sc.gov
State start-here page
Federal scbos.sc.gov
State registration and compliance hub
Local scbos.sc.gov
State local-license warning
03
Chapter 3 of 7
Finish the Walmart Marketplace account and operations branch
Use these steps for the platform-side account, plan, operations, and eligibility work after the state basics line up.
Core chapter
What this chapter does
Walmart Marketplace account setup, operations, and pre-launch readiness.How to move through it
Step 10: Choose the right platform plan.Open the Walmart Marketplace branch only after the South Carolina basics line up, then finish plan and operations choices.
3 parts to review • 28 source touchpoints behind the drawers.
Chapter parts
Open Part 1 when you are ready to start working through this chapter.After you start, only one part stays open at a time and the earlier ones stay easy to revisit.
Part 1 of 3
Open the Walmart Marketplace account
The first account and verification work for the platform path.
Part 1 of 3
Open the Walmart Marketplace account
The first account and verification work for the platform path.
Short answer
Start the platform onboarding only after the legal name, EIN, and payout details line up cleanly.Do next: Step 9: Create your Walmart seller account.
Step details
Step 9: Create your Walmart seller account
Platform step 1
What this step settles
Have these ready:
Why it matters: Public Walmart onboarding flow: What the public pages say that means in practice: Walmart-specific verification friction:
- government-issued ID
- phone number
- email address
- bank account information
- tax information
- business registration or business license documents
- proof of address if Walmart asks for it
- Business verification asks for your legal business name, entity type, business phone number, and state-issued business registration number for U.S. businesses.
- Walmart may ask for photo ID, business documents, and proof of address.
- Payout setup is completed through Marketplace Wallet or an approved third-party payout provider.
- Market details include customer-service information and related business details.
- Fulfillment setup covers WFS or seller-fulfilled shipping.
- Catalog setup follows after the earlier onboarding steps are complete.
- Public Walmart guidance says business details should match your government or IRS records exactly.
- Walmart may request more supporting documents or identity verification using photo ID and facial-recognition software.
- If Walmart asks for identity verification, public guidance says you must complete it within 7 days or the account will be closed.
- Verify your business
- Choose your payout method
- Add market details
- Manage fulfillment
- Set up your catalog
Official links
Up next Plan + pricing
Part 2 of 3
Review the plan, pricing, and optional programs
Plan, pricing, and optional program decisions before launch.
Part 2 of 3
Review the plan, pricing, and optional programs
Plan, pricing, and optional program decisions before launch.
Short answer
Use this part for the platform plan, pricing, or optional brand and program choices that come before operations.- Step 11: Decide whether brand or IP programs belong in the initial launch.
Do next: Step 10: Choose the right platform plan.
Step details
Step 10: Choose the right platform plan
Platform step 2
What this step settles
Walmart does not use a normal monthly seller subscription plan.
Why it matters: What the public record says as of April 28, 2026: What that means practically:
- no setup fee
- no monthly marketplace seller fee
- category-based referral fees charged when a sale happens
- Your real cost choice is not basic vs pro plan.
- Your real cost choice is marketplace-only listing costs plus any optional WFS, shipping-label, return, advertising, or other service costs you adopt.
- Walmart's public referral-fee table is category-specific and price-sensitive in some categories, so confirm the actual category assigned to your item before pricing.
Step 11: Decide whether brand or IP programs belong in the initial launch
Platform step 3
What this step settles
Walmart's public Brand Portal is optional for trademark owners and brand-rights holders.
- Walmart's public Brand Portal is optional for trademark owners and brand-rights holders.
- The public page says an active USPTO trademark registration is required for each brand.
- If you are reselling existing brands, keep invoices and authorization records organized.
Official links
Platform marketplace.walmart.com
Platform registration guide
Platform marketplace.walmart.com
Platform entry requirements
Platform marketplace.walmart.com
Platform pricing
Official marketplace.walmart.com
Brand or IP program
Formation marketplacelearn.walmart.com
Business verification
Local marketplacelearn.walmart.com
Account setup and fulfillment choice
Official marketplacelearn.walmart.com
Fulfillment overview
Official marketplacelearn.walmart.com
Seller-managed shipping tool
Platform marketplacelearn.walmart.com
Category, compliance, or product restriction guide
Official marketplacelearn.walmart.com
Product-condition and compliance rules
Official marketplacelearn.walmart.com
General-use product compliance
Platform marketplacelearn.walmart.com
Platform insurance threshold or requirement
Up next Ops + eligibility
Part 3 of 3
Finish operations and eligibility before scaling
Operations and eligibility checks before the business scales.
Part 3 of 3
Finish operations and eligibility before scaling
Operations and eligibility checks before the business scales.
Short answer
Close the operating branch only after the listing, trip, hosting, or operational eligibility checks are ready.- Step 13: Confirm product, service, or category eligibility before scaling.
Do next: Step 12: Complete the fulfillment or operations branch.
Step details
Step 12: Complete the fulfillment or operations branch
Platform step 4
What this step settles
You have two practical first-launch paths:
- Option 1: Seller-fulfilled shipping: Best if you want the shortest first launch and can pack and ship orders yourself.
- Option 1: Seller-fulfilled shipping: What you need:
- Option 1: Seller-fulfilled shipping: a verifiable return address in the U.S.
- Option 1: Seller-fulfilled shipping: shipping settings in Seller Center
- Option 1: Seller-fulfilled shipping: return-center setup that complies with Walmart's return policy
- Option 1: Seller-fulfilled shipping: Walmart return-policy floor:
- Option 1: Seller-fulfilled shipping: Sellers must maintain a valid U.S. return-center address.
- Option 1: Seller-fulfilled shipping: The return-center address cannot be a P.O. box, and it cannot be in Hawaii, Alaska, or the U.S. territories listed in Walmart's return policy.
- Option 2: Walmart Fulfillment Services (WFS): Best if you already have inventory that fits Walmart's logistics requirements and you want Walmart handling more of the post-sale work.
- Option 2: Walmart Fulfillment Services (WFS): What the public record says:
- Option 2: Walmart Fulfillment Services (WFS): WFS handles storage, pick, pack, shipping, customer support, and returns for Walmart-fulfilled orders.
- Option 2: Walmart Fulfillment Services (WFS): Walmart says WFS has no minimum or maximum inventory requirement.
- Option 2: Walmart Fulfillment Services (WFS): You add or convert items to Walmart-fulfilled listings and send inventory to assigned fulfillment centers.
- Option 2: Walmart Fulfillment Services (WFS): Practical beginner recommendation:
- Option 2: Walmart Fulfillment Services (WFS): If you are testing one or a few low-volume items, seller-fulfilled shipping is the shorter first path. Move to WFS after you prove demand and confirm the item is a good fit for Walmart's fee and policy structure.
Step 13: Confirm product, service, or category eligibility before scaling
Platform step 5
What this step settles
Before you scale, confirm four different things:
Why it matters: Important Walmart-specific rules from the public record:
- Products not in new condition are prohibited unless the seller has been invited to the Resold program.
- General-use consumer products must comply with applicable federal, state, and local laws, and covered products require the right conformity documentation.
- Hazardous or regulated items that do not meet Walmart and government rules are prohibited.
- Walmart's Pricing Rule can automatically unpublish offers priced egregiously higher than Walmart, competing websites, or prices viewed as abusive or gouging.
- the item is lawful in South Carolina
- the item is lawful in Columbia if local rules matter
- the item is allowed by Walmart's prohibited-products and trust-and-safety policies
- the item is priced and described in a way that will not trigger Walmart policy problems
Official links
Platform marketplace.walmart.com
Platform registration guide
Platform marketplace.walmart.com
Platform entry requirements
Platform marketplace.walmart.com
Platform pricing
Official marketplace.walmart.com
Brand or IP program
Formation marketplacelearn.walmart.com
Business verification
Local marketplacelearn.walmart.com
Account setup and fulfillment choice
Official marketplacelearn.walmart.com
Fulfillment overview
Official marketplacelearn.walmart.com
Seller-managed shipping tool
Platform marketplacelearn.walmart.com
Category, compliance, or product restriction guide
Official marketplacelearn.walmart.com
Product-condition and compliance rules
Official marketplacelearn.walmart.com
General-use product compliance
Platform marketplacelearn.walmart.com
Platform insurance threshold or requirement
04
Chapter 4 of 7
Handle the local and city-specific branches
These local facts can still change the answer even after the state and platform path looks clear.
Optional branch
What this chapter does
Local permits, local taxes, city appendices, and location-specific operating rules.How to move through it
Review columbia appendix.Only turn this chapter on if your location, city, or operating model changes the answer.
2 parts to review • 11 source touchpoints behind the drawers.
Only turn this branch on if it matches your plan
These branch questions keep the main reading path clean. If one matches your situation, the relevant detail blocks below get emphasized.
Matching branch content is now highlighted below.
Chapter parts
Open Part 1 when you are ready to start working through this chapter.After you start, only one part stays open at a time and the earlier ones stay easy to revisit.
Part 1 of 2
Local permits and location checks
South Carolina pushes many real-world naming, permit, zoning, and occupancy questions down to counties or municipalities.
Part 1 of 2
Local permits and location checks
South Carolina pushes many real-world naming, permit, zoning, and occupancy questions down to counties or municipalities.
Short answer
South Carolina pushes many real-world naming, permit, zoning, and occupancy questions down to counties or municipalities.Do next: Review local permits and location checks.
Why this matters
Local permits and location checks
Main takeaway
South Carolina pushes many real-world naming, permit, zoning, and occupancy questions down to counties or municipalities.
Watch for
- For any place where the business will operate:.
- check the city, county, or state routing pages named in the source directory,.
- contact the local clerk, zoning, building, or licensing office when the address matters,.
- ask whether home inventory, delivery activity, signage, or storage changes the approval path,.
- keep written answers with the address and date when possible.
- Typical local risk areas:.
- city or county business licensing.
- home occupation approval.
- certificate of occupancy for commercial space.
- zoning for storage.
- delivery activity from a residence.
Official links
Tax scbos.sc.gov
State start-here page
Federal scbos.sc.gov
State registration and compliance hub
Local scbos.sc.gov
State local-license warning
Local businesslicensing.columbiasc.gov
City business-license baseline
Official businesslicensing.columbiasc.gov
Business-license application instructions
Official planninganddevelopment.columbiasc.gov
Home occupation branch
Official planninganddevelopment.columbiasc.gov
Certificate-of-occupancy and inspections branch
Up next Columbia appendix
Part 2 of 2
Columbia Appendix
If the business operates in Columbia, add one more review layer.
Part 2 of 2
Columbia Appendix
If the business operates in Columbia, add one more review layer.
Short answer
If the business operates in Columbia, add one more review layer.Do next: Review columbia appendix.
Why this matters
Columbia Appendix
Main takeaway
If the business operates in Columbia, add one more review layer.
Watch for
- Columbia's business-licensing page says every person engaged or intending to engage in business in whole or in part within the city must pay an annual license tax and obtain a business license.
- The same city licensing page says approvals can be required from zoning, building inspection, fire marshal, DHEC, or engineering before the license is finalized.
- Columbia's home-occupation standards reviewed on April 28, 2026 say the use must remain incidental and subordinate to the dwelling, stay within the allowed floor-area cap, avoid outdoor storage, and avoid delivery or traffic volumes greater than a normal residential neighborhood.
- Columbia's planning and development materials say a physical commercial location can require a Certificate of Occupancy, so do not treat business licensing as the only local gate for a storefront, warehouse, or other nonresidential site.
- The city business-license application instructions say all business licenses expire yearly on April 30, so keep the local renewal cycle visible from day one.
Official links
Local businesslicensing.columbiasc.gov
City business-license baseline
Official businesslicensing.columbiasc.gov
Business-license application instructions
Official planninganddevelopment.columbiasc.gov
Home occupation branch
Official planninganddevelopment.columbiasc.gov
Certificate-of-occupancy and inspections branch
05
Chapter 5 of 7
Use the hiring and insurance branch only if it matches your plan
This branch matters when you expect to hire, scale, or need the insurance follow-up tied to the business model.
Optional branch
What this chapter does
Hiring, payroll, insurance, and scale-up risk reminders.How to move through it
Review insurance reality.Only turn this branch on when hiring, payroll, or coverage questions are close enough to matter.
2 parts to review • 8 source touchpoints behind the drawers.
Only turn this branch on if it matches your plan
These branch questions keep the main reading path clean. If one matches your situation, the relevant detail blocks below get emphasized.
Matching branch content is now highlighted below.
Chapter parts
Open Part 1 when you are ready to start working through this chapter.After you start, only one part stays open at a time and the earlier ones stay easy to revisit.
Part 1 of 2
If you hire, close the employment branch first
The employee registration, payroll, and employment-program branch.
Part 1 of 2
If you hire, close the employment branch first
The employee registration, payroll, and employment-program branch.
Short answer
Use these cards if the business will hire employees or carry payroll responsibilities soon.- South Carolina's employer startup checklist covers I-9, E-Verify, new-hire reporting, withholding, unemployment insurance, workers' compensation, and poster duties.
- South Carolina DEW says unemployment-tax liability can be triggered by wage or weekly-employee thresholds, and liable employers must file quarterly wage reports.
- The South Carolina Workers' Compensation Commission says businesses that regularly employ four or more employees generally must maintain coverage.
Do next: Review 1. employer registration.
Why this matters
1. Employer registration
Main takeaway
South Carolina's employer startup checklist covers I-9, E-Verify, new-hire reporting, withholding, unemployment insurance, workers' compensation, and poster duties.
Watch for
- South Carolina says new hires and rehires must be reported within 20 days.
- South Carolina DEW says unemployment-tax liability can be triggered by wage or weekly-employee thresholds, and liable employers must file quarterly wage reports.
2. Workers' compensation
Main takeaway
South Carolina DEW says unemployment-tax liability can be triggered by wage or weekly-employee thresholds, and liable employers must file quarterly wage reports.
Watch for
- South Carolina's employer startup checklist covers I-9, E-Verify, new-hire reporting, withholding, unemployment insurance, workers' compensation, and poster duties.
- The South Carolina Workers' Compensation Commission says businesses that regularly employ four or more employees generally must maintain coverage.
3. Disability, paid leave, or similar coverage
Main takeaway
The South Carolina Workers' Compensation Commission says businesses that regularly employ four or more employees generally must maintain coverage.
Watch for
- The reviewed official public South Carolina sources did not identify a statewide paid-family-leave or state disability-insurance payroll program for the default private Walmart Marketplace-seller path as of April 28, 2026.
4. Exemption certificate if applicable
Main takeaway
South Carolina DEW lists owner and officer unemployment-insurance exemption forms such as UCE 1060 and UCE 1050, but those are not the default path.
Official links
Official scbos.sc.gov
Employer startup checklist
Official scbos.sc.gov
State withholding
Official dew.sc.gov
UI liability and reports
Official wcc.sc.gov
Workers' compensation
Official llr.sc.gov
Wage and leave baseline
Formation dew.sc.gov
Exemption certificates if applicable
Platform marketplacelearn.walmart.com
Platform insurance threshold or requirement
Up next Insurance branch
Part 2 of 2
Keep the insurance branch visible as you scale
The insurance, liability, and scale-trigger branch.
Part 2 of 2
Keep the insurance branch visible as you scale
The insurance, liability, and scale-trigger branch.
Short answer
This is the insurance and liability follow-up tied to hiring, products, services, or growth.- Physical-product sellers should think about commercial general liability and product liability coverage early, but the public Walmart evidence does not support treating it as a universal up-front seller requirement.
Do next: Review insurance reality.
Why this matters
Insurance reality
Main takeaway
Physical-product sellers should think about commercial general liability and product liability coverage early, but the public Walmart evidence does not support treating it as a universal up-front seller requirement.
Watch for
- Walmart's public liability-insurance policy says sellers must submit a certificate of insurance if they exceed $100,000 in GMV in any 12-month period or if Walmart notifies them directly.
- The public policy also says the coverage must include general and product liability limits of $1,000,000 per occurrence and $2,000,000 aggregate, with Walmart named as an additional insured in the required manner.
06
Chapter 6 of 7
Keep the operating calendar and mistake list close after launch
Once you are live, use the ongoing calendar and the mistake list to keep the business on a safer path.
Core chapter
What this chapter does
The recurring compliance calendar, live-operating routine, and beginner mistakes to avoid.How to move through it
Assuming marketplace tax collection answers every South Carolina tax question.Use the recurring calendar first, then keep the repeated-mistake notes close after launch.
2 parts to review • 29 source touchpoints behind the drawers.
Chapter parts
Open Part 1 when you are ready to start working through this chapter.After you start, only one part stays open at a time and the earlier ones stay easy to revisit.
Part 1 of 2
Use the ongoing compliance calendar
The recurring compliance calendar grouped by timing.
Part 1 of 2
Use the ongoing compliance calendar
The recurring compliance calendar grouped by timing.
Short answer
This groups the recurring checks by when they matter after launch.- Get the EIN if applicable.
- Confirm the product is allowed and in the right condition.
- Confirm the actual referral-fee category before pricing.
Do next: Finish the entity or assumed-name setup.
See checklist
Before first sale
Grouped so the launch order stays easier to scan.
- Finish the entity or assumed-name setup.
- Get the EIN if applicable.
- Open the bank account.
- Complete the controlling South Carolina registration or marketplace-tax analysis that fits your facts.
- Check local permits.
- Complete Walmart business verification, payouts, market details, and fulfillment setup.
Before first live launch
Grouped so the launch order stays easier to scan.
- Confirm the product is allowed and in the right condition.
- Confirm the actual referral-fee category before pricing.
- Finish shipping and returns setup.
- Build accurate listings.
Monthly
Grouped so the launch order stays easier to scan.
- Reconcile Walmart payouts, fees, refunds, and chargebacks.
- Review tax reserves and supporting records.
- Review performance metrics, unpublished items, and policy notices.
- Review return reasons and listing accuracy.
Quarterly
Grouped so the launch order stays easier to scan.
- If the state assigns you a filing cadence, follow the cadence on the account.
- Review whether your sales mix changed enough to alter the marketplace-only answer.
- Review whether home-based shipping activity still fits your local rules.
Annual or periodic
Grouped so the launch order stays easier to scan.
- Re-check the state annual-report, annual-statement, or entity-maintenance branch that applies to your legal setup.
- Re-check any local business-license or occupancy renewals that apply to your operating address.
- Re-check the state employer, leave, or payroll update pages if you add employees.
- Walmart's public Business information policy says certain sellers will have to verify business information every year.
Official links
Platform marketplacelearn.walmart.com
Platform insurance threshold or requirement
Federal irs.gov
EIN overview and online application
Federal irs.gov
EIN paper form
Tax dor.sc.gov
State tax registration
Formation scbos.sc.gov
Compare business types
Platform marketplace.walmart.com
Platform registration guide
Formation marketplacelearn.walmart.com
Business verification
Tax scbos.sc.gov
State start-here page
Up next Common mistakes
Part 2 of 2
Common Mistakes New Operators Make
The most common mistakes from the research pack plus the first-launch recommendation.
Part 2 of 2
Common Mistakes New Operators Make
The most common mistakes from the research pack plus the first-launch recommendation.
Short answer
These are the repeated errors called out in the research pack.- Using resale documents without matching the actual South Carolina fact pattern.
- Treating Walmart Marketplace like a direct-store channel.
- Buying used or refurbished inventory assuming Walmart allows it by default.
Do next: Assuming marketplace tax collection answers every South Carolina tax question.
Why this matters
Practical first-launch recommendation
- If you are testing casually with minimal risk, sole proprietor can work.
- If you intend to build a real Walmart Marketplace business selling physical goods, single-member LLC is usually the better long-term path in South Carolina.
Key detail
Assuming marketplace tax collection answers every South Carolina tax question
Keep in mind
- Using resale documents without matching the actual South Carolina fact pattern
- Treating Walmart Marketplace like a direct-store channel
- Buying used or refurbished inventory assuming Walmart allows it by default
- Pricing before confirming the actual Walmart referral-fee category
- Ignoring Columbia local-license, zoning, occupancy, or local-tax rules for a home-based setup
- Launching with weak supplier documentation
- Missing entity-maintenance dates
Official links
Formation scbos.sc.gov
Compare business types
Formation businessfilings.sc.gov
Formation hub
Formation businessfilings.sc.gov
Business name search
Formation businessfilings.sc.gov
Default entity formation filing
Official businessfilings.sc.gov
Reviewed online filing fee example
Formation scbos.sc.gov
Immediate post-filing requirement
Tax dor.sc.gov
Ongoing entity maintenance
Federal sos.sc.gov
Good-standing and reinstatement backstop
Federal irs.gov
EIN overview and online application
Federal irs.gov
EIN paper form
Tax dor.sc.gov
State tax registration
Local dor.sc.gov
Retail license page
Platform dor.sc.gov
Marketplace or platform tax rule
Tax dor.sc.gov
Resale or exemption certificate
Local dor.sc.gov
Sales-tax forms
Local dor.sc.gov
Business personal property tax
Platform marketplacelearn.walmart.com
Platform insurance threshold or requirement
Local businesslicensing.columbiasc.gov
City business-license baseline
Official businesslicensing.columbiasc.gov
Business-license application instructions
Official planninganddevelopment.columbiasc.gov
Home occupation branch
Official planninganddevelopment.columbiasc.gov
Certificate-of-occupancy and inspections branch
07
Chapter 7 of 7
Review your selected steps and open the packet PDF
Use the review screen to decide what belongs in the packet, then open a real PDF preview in a new tab.
Finish
Review and print
Review the chapters you kept and make sure the right reminders stay visible.
Use this step to keep only the chapters that match the launch plan now, then keep the local and city reminders close before you treat the packet as final.
Saved setup choice
single-member LLCThat choice stays visible while the rest of the journey gets lighter.
Packet count
4 chapters selectedOptional branches can stay out of the packet until they match the real launch plan.
Still verify locally
6 remindersLocal tax, zoning, insurance, and platform policy changes still need the official check.
Open the working launch packet with fillable tracker rows, then print or download it from the PDF tab.
Choose what stays in the packet
Selected chapters
- Choose setup
Your setup choice, the short safe path, and the money realities that matter before spending deeply. - South Carolina registrations
The South Carolina and federal registration sequence, tax setup, and state-maintenance checks. - Walmart Marketplace setup
Walmart Marketplace account setup, operations, and pre-launch readiness. - Local and city checks
Local permits, local taxes, city appendices, and location-specific operating rules. - Hiring and insurance
Hiring, payroll, insurance, and scale-up risk reminders. - Ongoing calendar and mistakes
The recurring compliance calendar, live-operating routine, and beginner mistakes to avoid.
See local verification reminders
- Official startup hub that routes founders into structure, licensing, tax, and employer branches.
- Official state compliance portal that routes founders to Secretary of State, tax, and EIN steps.
- South Carolina says there is no statewide business license and that local city or county licensing can still apply, including to home-based and online businesses.
- Columbia says every person engaged or intending to engage in business in whole or in part within the city must obtain a business license and that approvals from zoning, building inspection, fire marshal, DHEC, or engineering may be required before issuance.
- The instruction sheet says the application requires the physical business address, asks whether the business is home based, and says all business licenses expire yearly on April 30.
- Columbia's home-occupation standards reviewed on April 28, 2026 say the use must remain incidental and subordinate to the residence, stay within the floor-area cap, avoid outdoor storage, and avoid delivery or traffic patterns greater than normal for the neighborhood.
Change your path
Need a different route into this answer?
Use one of these links if you landed in the wrong platform, wrong state, or want the state-only baseline before you keep reading.
Choose another platform Switch away from Walmart Marketplace without losing the state-first flow. Choose another state for Walmart Marketplace Stay on Walmart Marketplace and reopen the state picker for South Carolina alternatives. Open the South Carolina state guide Compare the platform-specific path with the state-only baseline. Open official sources Jump straight to the official source directory if you want agency links first.