Flagship channel-state reference guide

Start Walmart Marketplace in New York: full reference guide

Use this page when you want the complete dense version: all sections, all appendices, and the full official source directory in one scrollable reference surface.

Last verified: April 26, 2026 Reference mode Dense appendix

Built from reviewed public pages for New York, IRS, FinCEN, New York City, Walmart Marketplace. Use it as a first-pass guide, then verify the official links that match your setup.

How to use this page

Dense appendix modeFull source directory attachedLast verified April 26, 2026

This version favors completeness over pacing. Use it when you need the appendix, the dense source trail, or the full long-form reference in one place.

Best reading order

  1. Use the fast-answer and official-links sections first if you only need the main route and source trail.
  2. Open the entity, setup, tax, and local sections only where your exact launch path actually branches.
  3. Use the full source directory last as the appendix, not the starting point, unless you already know the exact agency task.

Reference mode

Everything in one dense page

The guided journey is the easier starting point. This page keeps the full accordion guide and source appendix when you want the complete research-backed reference view.

Best when you need

  • The full section map in one scroll without the lighter journey framing.
  • The appendix and official-source directory preserved next to the answer sections.
  • A clearer audit trail before you print, compare, or cross-check another route.

Still better handled in the journey

  • First-pass reading when you want the shortest, safest beginner route.
  • Deciding what to do first before you need the full appendix.
  • Switching states or platforms quickly without reading the full dense version.
Reference map
Start here Fast answer If you want to open Walmart Marketplace in New York, you usually need to do five things in order: Everyone 5 steps

If you want to open Walmart Marketplace in New York, you usually need to do five things in order:

  1. Choose your setup and a low-risk product lane: sole proprietorship vs single-member LLC.
  2. Get your federal and New York registrations in place, and keep the marketplace-only, registration, and resale branches separate.
  3. Verify county, local, and New York City rules if the business will operate there.
  4. Confirm that you meet Walmart's public seller qualifications, then complete business verification, payout, fulfillment, and catalog setup.
  5. Launch only after your product, tax, local, and compliance setup is ready.

Practical first-launch recommendation

If you are testing casually with minimal risk, sole proprietor can work.

If you intend to build a real Walmart Marketplace business in New York, single-member LLC is usually the better long-term path.

Avoid these first-launch mistakes

  • Importing Shopify direct-store logic into a marketplace-only Walmart fact pattern
  • Assuming Walmart's marketplace collection automatically settles the New York registration or ST-120 question
  • Relying on the no-registration advisory without confirming the exact fact pattern

New York-specific friction

New York's county or borough assumed-name branch is easy to miss.

  • New York's county or borough assumed-name branch is easy to miss.
  • New York LLC upkeep is not hard, but the publication rule adds real cost and delay.
  • The state registration answer for a pure marketplace-only seller is not perfectly clean because New York's published FAQ and the November 12, 2024 advisory opinion point in different directions.
  • IT-204-LL is a separate recurring state tax-maintenance item from the biennial statement.
  • New York City adds real city-tax and zoning work for some founders.

Walmart Marketplace-specific friction

Walmart's public qualification list is stricter than a casual marketplace launch.

  • Walmart's public qualification list is stricter than a casual marketplace launch.
  • Walmart publicly expects business tax ID or license evidence, supporting business documents, ecommerce history, a compliant catalog, identifier readiness, and a returns-capable fulfillment path.
  • There may be no monthly plan fee, but referral fees, WFS costs, payout timing, and returns still shape margin.
  • One prohibited item in the catalog can derail the application.
  • Business verification can be as fast as a few minutes, but only if the documents and tax records actually match.

Insurance reality

Walmart's public liability-insurance policy, last updated December 12, 2025, does not create a universal day-one insurance mandate.

  • Walmart's public liability-insurance policy, last updated December 12, 2025, does not create a universal day-one insurance mandate.
  • But it does state that a seller must submit a Certificate of Insurance (COI) with general liability and product liability coverage if the seller exceeds $100,000 in GMV in any 12-month period or if Walmart notifies the seller directly.
  • The public policy says the required limits are $1,000,000 per occurrence and $2,000,000 aggregate, and Walmart Inc., its subsidiaries and its affiliates must be listed as additional insured.
  • Keep this separate from Wallet FDIC coverage and seller-shipping protections. They are not substitutes for liability insurance.
Checklist Quick-start checklist Use the research-backed checklist groups before you spend, before your first sale, and before launch goes live. Everyone 3 groups

Do these before you spend money

  • Pick your entity.
  • Pick your business name.
  • Decide your product lane inside low-risk general merchandise.
  • Avoid beginner-hostile categories like food, supplements, cosmetics, medical claims, batteries-heavy hazmat, alcohol, children's products unless you are doing separate category research.
  • Confirm you can satisfy Walmart's public qualification list: business tax ID or business license number, supporting business documents, a history of marketplace or ecommerce success, GTIN or UPC coverage or a valid exemption path, and a B2C U.S. warehouse or WFS path with returns capability.
  • Make sure you can document sourcing, authenticity, and brand rights from day one.

Do these before your first sale

  • Form the business or file the county or borough business-certificate branch if needed.
  • Get an EIN from the IRS if applicable.
  • Open a dedicated business bank account.
  • Resolve the New York Certificate of Authority versus marketplace-only advisory branch before you rely on it, and do not use ST-120 until the registration side is actually closed.
  • Check local permits and home-business rules, especially if the business will operate in New York City.
  • Collect Walmart onboarding materials: government-issued ID, business documents, tax ID information, payout information, and product identifiers or a real exemption path.

Do these before launch goes live

  • Complete Walmart business verification and payout setup.
  • Finish ship-from, return-address, or WFS setup.
  • Re-check the live referral-fee table, WFS cost pages, policy pages, and liability-insurance page.
  • Start with one or two low-risk listings so a fee or compliance mistake does not break the business.
Choose your setup Entity choice Compare the sole-proprietor and single-member LLC paths before banking, tax setup, and platform onboarding. Everyone 2 options

Sole proprietor

Best for: Best if you want the cheapest and simplest start.

What it means

  • New York does not require a Department of State formation filing if you operate under your own legal name.
  • If you use a trade name, New York routes the assumed-name or business-certificate filing to the clerk of the county or counties where the business is conducted.
  • If you operate in New York City, the business-certificate branch is borough-based, so use the county clerk for the actual borough where the business is located.
  • Business income generally runs through your personal tax return unless you later change tax treatment.
  • You do not get a liability shield.

Why someone chooses it

  • Faster launch
  • Lower up-front filing costs
  • Fewer entity-maintenance steps

Main downside: Personal liability

single-member LLC

Best for: Best if you want a more durable setup for a real business.

What it means

  • New York LLC formation uses Articles of Organization (DOS-1336-f) with the Department of State.
  • Members must adopt a written operating agreement before, at, or within 90 days after filing.
  • Most New York LLCs must complete the publication branch and file a Certificate of Publication (DOS-1708-f) within 120 days.
  • New York LLCs also have a biennial Department of State filing and may have an annual Form IT-204-LL filing-fee obligation.

Why someone chooses it

  • Liability protection
  • Cleaner setup for banking, suppliers, bookkeeping, and scaling
  • Better fit for inventory, employees, trademarks, and platform verification
  • Better practical fit for Walmart's public qualification list

Main downside: Higher setup friction and recurring maintenance than a sole proprietorship, especially because of the publication rule

Main path What to do in order The full end-to-end setup path, kept in the same order as the researched guide. Everyone 14 steps
  1. Step 1: Choose a low-risk launch model

    Main guide step 1

    For a first launch, stay inside the safest lane:

    Why it matters: Practical rule: If the offer touches health, safety, children, ingestibles, batteries, chemicals, alcohol, or high IP risk, slow down and do category-specific compliance research before buying inventory.

    • general merchandise
    • new, standard-size consumer goods
    • seller-managed shipping you can actually support, or later WFS if the economics work
    • no high-risk categories from food, supplements, cosmetics, medical claims, batteries-heavy hazmat, alcohol, children's products
    • no products that need pre-approval or specialized compliance unless you intentionally research that branch first
  2. Step 2: Choose your name and brand approach

    Main guide step 2

    You need to decide whether you are:

    Why it matters: Important:

    • operating under your own legal name,
    • using a county business certificate as a sole proprietor,
    • using an LLC legal name,
    • using an LLC legal name plus a Certificate of Assumed Name,
    • reselling existing brands,
    • creating your own brand,
    • or building a simple marketplace-resale path first
    • Your Walmart storefront identity does not replace the legal entity, bank, and tax records behind the business.
    • If you are building your own brand, start the trademark and identifier path early.
    • If you are reselling branded goods, keep invoices and authenticity records from day one.
  3. Step 3: Form the business

    Main guide step 3

    If you choose sole proprietor: If you sell under your legal name, New York does not require a Department of State formation filing.

    • If you choose sole proprietor: If you sell under your legal name, New York does not require a Department of State formation filing.
    • If you choose sole proprietor: If you use a trade name, file the assumed-name or business-certificate branch with the clerk of the county or counties where the business is conducted.
    • If you choose sole proprietor: If you operate in New York City, file with the appropriate borough county clerk.
    • If you choose single-member LLC: Do this in order:
    • If you choose single-member LLC: Check New York naming rules and availability before filing.
    • If you choose single-member LLC: File Articles of Organization (DOS-1336-f). The current public filing fee is $200.
    • If you choose single-member LLC: Adopt the written operating agreement and start the publication branch immediately.
    • If you choose single-member LLC: Publish in two county-clerk-designated newspapers for six consecutive weeks and file the Certificate of Publication (DOS-1708-f) within 120 days.
    • If you choose single-member LLC: If the LLC will use a different operating name, add the Certificate of Assumed Name (DOS-1338-f) branch separately.
  4. Step 4: Get your EIN

    Main guide step 4

    Use the IRS online EIN application after the business is formed if you picked an LLC.

    Why it matters: For many sole proprietors, an EIN is optional if there are no employees, but it is still the practical default here because Walmart's public qualification list says SSN is not accepted and instead expects a business tax ID or business-license path.

  5. Step 5: Open banking and bookkeeping

    Main guide step 5

    Do this right away:

    • Open a business checking account.
    • Use one account and one card for business only.
    • Save every invoice, receipt, shipping bill, marketplace fee statement, and tax record.
    • Build a tax folder and a compliance folder from day one.
  6. Step 6: Register for state tax, seller permit, or resale setup

    Main guide step 6

    Practical takeaway:

    Why it matters: Important separation from Shopify:

    • New York sales-tax registration runs through New York Business Express.
    • The Tax Department says you generally must apply for a Certificate of Authority at least 20 days before you make taxable sales, provide taxable services, or issue or accept exemption certificates.
    • New York's published marketplace guidance still says a home-based New York business selling solely through a marketplace provider should apply for a Certificate of Authority and file periodic returns even if the provider collected the buyer's tax.
    • But a later official advisory opinion, TSB-A-24(52)S dated November 12, 2024, concluded that a marketplace seller would not need to register for sales tax purposes if the marketplace provider is collecting and remitting tax and the seller makes no other New York sales.
    • Walmart's public sales-tax-collection guide says Walmart certifies that it collects and remits sales tax on marketplace sales shipped to New York, with an effective date of June 1, 2019.
    • After you are properly registered, Form ST-120 is the resale certificate for inventory-for-resale purchases.
    • Keep pure Walmart-facilitated sales separate from later direct website sales, invoice sales, local pickup, or any other off-Walmart sales.
    • If you want the clean beginner path, if you plan to use ST-120, or if there is any real chance of direct sales later, use the registration-first path.
    • If you intend to rely on the no-registration marketplace-only branch, keep that as a retained follow-up and confirm the exact fact pattern before you act.
    • A normal Shopify store is a direct-store fact pattern.
    • This pack is a marketplace-seller fact pattern.
    • Do not import direct-store sales-tax logic into a Walmart marketplace-only fact pattern without checking the New York marketplace branch first.
  7. Step 7: Check local permits, county rules, and home-business limits

    Main guide step 7

    New York does not use one statewide local-business-license form for every county or city.

    Why it matters: Do this before operating: For New York City specifically: Important NYC warnings: Practical warning: That makes an inventory-heavy home-based resale setup in New York City an address-specific branch. If you will store inventory, create recurring pickups, or add on-site help, confirm the local answer before launch.

    • check New York Business Express,
    • contact the county clerk if you need a county assumed-name filing,
    • contact the city, town, or village office where you will operate,
    • ask zoning or building offices about home occupation, storage, shipping, traffic, and occupancy issues
    • add a city business-tax review layer,
    • keep the borough county-clerk branch separate from the city-tax branch,
    • use the Regulations Index and zoning pages before changing the activity at the address,
    • and do not assume home inventory, frequent carrier pickups, or on-site help are automatically allowed
    • The 2025 instructions for Form NYC-202 say an individual or unincorporated entity carrying on business wholly or partly within New York City must file if total gross income from all business exceeds $95,000.
    • The current NYC Zoning Resolution page, last amended June 6, 2024, says a home occupation may use up to 49% of the dwelling unit and no more than 1,000 square feet, may not have exterior displays or outside storage, and may not sell articles produced elsewhere than on the premises.
  8. Step 8: If you hire employees, handle payroll registrations and insurance

    Main guide step 8

    If you do not hire anyone yet, skip this for now.

    Why it matters: If you hire:

    • register for unemployment insurance, withholding, and wage reporting through New York Business Express using the NYS-100 employer-registration path,
    • report new hires or rehires within 20 calendar days,
    • obtain workers' compensation coverage,
    • obtain disability and Paid Family Leave coverage where applicable,
    • use CE-200 only if a government agency asks for proof that you are exempt and you actually qualify
  9. Step 9: Create your Walmart Marketplace seller account

    Main guide step 9

    Before you apply, check the public qualification list. Walmart's public getting-started pages say the minimum qualifications include:

    Why it matters: Have these ready: Platform registration flow: Walmart's fuller public onboarding flow is a 5-step sequence: Important details inside that flow:

    • Business Tax ID(s) or Business License Number, with SSN not accepted,
    • supporting documents that verify the business name and address,
    • a history of marketplace or ecommerce success,
    • products with GTIN or UPC GS1 company-prefix numbers,
    • a catalog that complies with Walmart's prohibited-products rules,
    • and fulfillment through WFS or another B2C U.S. warehouse with returns capability
    • government-issued ID
    • business registration or license documents if applicable
    • business tax ID and matching tax-registration details
    • bank or payout details
    • business display name
    • customer-service email and phone
    • product identifiers or a real exemption path
    • Make sure the entity type, tax registration, legal business name, and address match your IRS records or government-issued documents exactly.
    • The public onboarding guide says you have 30 days after finishing business details to complete payment setup or the account can be declined and reapplication may be required.
    • If you choose WFS, Walmart's public onboarding guide says you must add a billing method and that Walmart verifies it in 2 to 3 business days.
    • Walmart's public New Seller Payment Hold Policy, last updated December 10, 2025, says U.S. sellers are subject to a rolling hold of up to 14 days until 90 days have passed since the first shipped order and the seller has received $7,500 in payments.
    • The public Wallet page says Wallet follows the same settlement cycle as other payout methods, only one payout method may be used at a time, and the deposit account is FDIC insured up to $250,000 per depositor at JPMorgan Chase Bank, N.A..
    • Verify your business: sign up, submit your business details and personal ID, and complete business verification. Walmart's public registration guide says business verification can take anywhere from a few minutes to two business days.
    • Choose your payout method: keep this provider-agnostic. Current public pages support either Walmart Marketplace Wallet or a third-party payout provider, one at a time.
    • Add market details: enter the business display name and customer-service information.
    • Manage fulfillment: configure shipping methods and your preferred returns method.
    • Set up your catalog: create or upload listings and use the UPC or GTIN exemption path if your products do not have a product ID.
  10. Step 10: Understand the fee model instead of a monthly plan

    Main guide step 10

    Walmart Marketplace does not publish a standard U.S. monthly seller-plan fee for the reviewed path.

    Why it matters: Instead, focus on the live fee stack:

    • Walmart's public pricing page says Marketplace and WFS use competitive cost structures with zero setup, monthly, or hidden fees.
    • The same page says referral fees vary by category and product type and are deducted only once you complete a sale.
    • A public example visible on April 26, 2026: Beauty, Health and Personal Care showed 8% for items with a total sales price of $10 or less, and 15% for items above $10.
    • WFS adds separate fulfillment and storage costs. The public WFS pricing page showed a fixed monthly storage fee of $0.75 per cubic foot from January through September, and $0.75 per cubic foot in October through December for inventory stored up to 30 days, plus an added $1.50 per cubic foot per month for inventory stored longer than 30 days during that peak period.
    • Public new-seller savings promotions exist, but they are promotional and time-sensitive. Re-check the live pages before you rely on them.
  11. Step 11: Decide whether brand or IP programs belong in the initial launch

    Main guide step 11

    Walmart's public Brand Portal is optional, not required for a plain reseller launch.

    • Walmart's public Brand Portal is optional, not required for a plain reseller launch.
    • The public Brand Portal page says it is a one-stop hub to manage brands and intellectual-property rights.
    • That same page says an active USPTO trademark registration is required for each brand you register there.
    • If you own the brand, the program can help with brand management and IP claims.
    • If you resell brands, strong supplier and authenticity records matter more on day one than brand-portal enrollment does.
  12. Step 12: Complete the fulfillment and operations branch

    Main guide step 12

    Use the beginner-safe Walmart operations path:

    Why it matters: Seller-fulfilled branch: WFS branch:

    • start with one or two low-risk, standard-size listings,
    • keep titles, photos, descriptions, and condition details accurate,
    • set shipping and returns promises you can actually meet,
    • keep inventory counts accurate,
    • and do not scale until the first workflow actually works
    • Walmart's public qualification list allows fulfillment through another B2C U.S. warehouse with returns capability and the ability to meet seller performance standards.
    • Walmart's public onboarding guide says seller-fulfilled methods still require a verifiable return address.
    • If you will self-fulfill from a New York City residence, do not skip the local zoning branch.
    • WFS is optional after onboarding and first-item setup.
    • Walmart's public WFS page says there are currently no minimum requirements, although Walmart recommends at least 50 items with continual inventory replenishment to see the full value.
    • The same page says WFS handles order-related customer questions and returns in any Walmart store or by mail.
    • Walmart's public Seller Success Formula page says that for WFS orders, WFS controls the performance standards and those metrics are not available in Seller Center.
    • Public WFS eligibility guidance reviewed on April 26, 2026 said items should be up to 500 lb. including packaging, within maximum dimensions of 120" x 105" x 93" including packaging, non-perishable, and not require temperature control.
  13. Step 13: Confirm product, service, or category eligibility before scaling

    Main guide step 13

    Walmart's public beginner guide says if even one item in your catalog falls under the prohibited-products policy, your application can be denied.

    • Walmart's public beginner guide says if even one item in your catalog falls under the prohibited-products policy, your application can be denied.
    • That same public guide names hazardous materials, alcohol, certain food, and offensive products as examples of prohibited lanes.
    • Walmart's public quickstart content-policy PDF says some categories require pre-approval. Public examples include fragrance, luxury brands, software, cell phones and accessories, Halloween and select seasonal products, and custom content.
    • If your products do not have a product ID, use the public GTIN or UPC exemption path instead of inventing identifiers.
    • Keep the first launch inside low-risk general merchandise and do a live category check before you list anything regulated, restricted, hazardous, or authenticity-sensitive.
  14. Step 14: Launch with a compliance-first operating routine

    Main guide step 14

    Once live, keep these habits:

    • reconcile payouts, fees, refunds, returns, and shipping costs
    • monitor order defects, cancellations, responsiveness, and on-time performance
    • keep tax reserves separate
    • maintain invoices and supplier records
    • watch payment-hold and payout-timing impact
    • avoid mixing personal and business spending
    • re-check New York and local rules before adding direct sales, local pickup, or off-platform channels

Best practical order for the LLC launch path

  1. Choose the product lane first.
  2. Choose the entity name and decide whether you also need a local or state assumed-name filing.
  3. File the Articles of Organization.
  4. Get the EIN.
  5. Open the bank account.
  6. Decide whether you are using the registration-first path or treating the marketplace-only no-registration theory as a retained follow-up.
  7. Start the publication branch immediately.
  8. Check local permits and New York City rules if applicable.
  9. Build the Walmart account.
  10. Finish fulfillment and returns setup.
  11. Complete the publication filing and any assumed-name filing.
  12. Track biennial, tax, and local recurring obligations on the compliance calendar.
State filing and tax New York tax stack Keep the New York registration, tax, and maintenance rules together while you launch. Everyone 7 checks

1. EIN

Most LLCs need one.

  • Most LLCs need one.
  • Sole proprietors often choose one anyway for banking and platform operations.
  • For Walmart's public seller-qualification path, an EIN or other business-tax-ID path is practically important.

2. New York sales tax, seller permit, or equivalent registration

Register through New York Business Express.

  • Register through New York Business Express.
  • Use the public registration page plus DTF-17-I instructions and DTF-17.1 questionnaire.
  • The general timing rule is at least 20 days before taxable sales or before issuing or accepting exemption certificates.

3. Marketplace or platform tax rule

Practical rule:

  • New York's published marketplace guidance says a registered marketplace seller must report marketplace sales as gross sales and nontaxable sales on periodic returns.
  • The same published FAQ says a home-based New York business using only a marketplace provider still needs a Certificate of Authority and periodic returns.
  • But TSB-A-24(52)S, dated November 12, 2024, says a marketplace seller would not need to register if it makes no other New York sales and its marketplace provider collects and remits the tax.
  • Walmart's public sales-tax-collection guide says Walmart collects and remits marketplace sales tax for New York, effective June 1, 2019.

4. Resale purchases or exempt purchasing

Form ST-120 is the New York resale certificate.

  • Form ST-120 is the New York resale certificate.
  • Use it only after the registration side is closed and you actually qualify to issue it.
  • If Walmart provides ST-150 or an approved public marketplace-collection statement for the marketplace-sales branch, keep that with your records.

5. Entity tax treatment

New York follows federal classification rules for LLCs and LLPs.

  • New York follows federal classification rules for LLCs and LLPs.
  • A standard single-member LLC is usually disregarded unless it elects corporate treatment.

6. Entity filing-fee or franchise-tax rule

Form IT-204-LL is the recurring filing-fee branch.

  • Form IT-204-LL is the recurring filing-fee branch.
  • A disregarded LLC with any New York-source income, gain, loss, or deduction owes a $25 filing fee.
  • The return is due by the 15th day of the third month after the close of the tax year.
  • Current public guidance says there is no extension to file or pay.
  • Partnership-classified LLCs can owe more based on New York-source gross income.

7. If the founder changes entity type later

If you change business form, do not assume the old tax registration still covers the new entity.

  • If you change business form, do not assume the old tax registration still covers the new entity.
  • New York's public sales-tax guidance says a new Certificate of Authority is required at least 20 days before the change in business form takes effect.
  • Local permits, bank accounts, and Walmart account records may also need updating.
Platform setup Walmart Marketplace account and operations Use this section for the Walmart Marketplace-specific account, plan, eligibility, and operations work. Everyone 5 steps
  1. Step 9: Create your Walmart Marketplace seller account

    Platform step 1

    Before you apply, check the public qualification list. Walmart's public getting-started pages say the minimum qualifications include:

    Why it matters: Have these ready: Platform registration flow: Walmart's fuller public onboarding flow is a 5-step sequence: Important details inside that flow:

    • Business Tax ID(s) or Business License Number, with SSN not accepted,
    • supporting documents that verify the business name and address,
    • a history of marketplace or ecommerce success,
    • products with GTIN or UPC GS1 company-prefix numbers,
    • a catalog that complies with Walmart's prohibited-products rules,
    • and fulfillment through WFS or another B2C U.S. warehouse with returns capability
    • government-issued ID
    • business registration or license documents if applicable
    • business tax ID and matching tax-registration details
    • bank or payout details
    • business display name
    • customer-service email and phone
    • product identifiers or a real exemption path
    • Make sure the entity type, tax registration, legal business name, and address match your IRS records or government-issued documents exactly.
    • The public onboarding guide says you have 30 days after finishing business details to complete payment setup or the account can be declined and reapplication may be required.
    • If you choose WFS, Walmart's public onboarding guide says you must add a billing method and that Walmart verifies it in 2 to 3 business days.
    • Walmart's public New Seller Payment Hold Policy, last updated December 10, 2025, says U.S. sellers are subject to a rolling hold of up to 14 days until 90 days have passed since the first shipped order and the seller has received $7,500 in payments.
    • The public Wallet page says Wallet follows the same settlement cycle as other payout methods, only one payout method may be used at a time, and the deposit account is FDIC insured up to $250,000 per depositor at JPMorgan Chase Bank, N.A..
    • Verify your business: sign up, submit your business details and personal ID, and complete business verification. Walmart's public registration guide says business verification can take anywhere from a few minutes to two business days.
    • Choose your payout method: keep this provider-agnostic. Current public pages support either Walmart Marketplace Wallet or a third-party payout provider, one at a time.
    • Add market details: enter the business display name and customer-service information.
    • Manage fulfillment: configure shipping methods and your preferred returns method.
    • Set up your catalog: create or upload listings and use the UPC or GTIN exemption path if your products do not have a product ID.
  2. Step 10: Understand the fee model instead of a monthly plan

    Platform step 2

    Walmart Marketplace does not publish a standard U.S. monthly seller-plan fee for the reviewed path.

    Why it matters: Instead, focus on the live fee stack:

    • Walmart's public pricing page says Marketplace and WFS use competitive cost structures with zero setup, monthly, or hidden fees.
    • The same page says referral fees vary by category and product type and are deducted only once you complete a sale.
    • A public example visible on April 26, 2026: Beauty, Health and Personal Care showed 8% for items with a total sales price of $10 or less, and 15% for items above $10.
    • WFS adds separate fulfillment and storage costs. The public WFS pricing page showed a fixed monthly storage fee of $0.75 per cubic foot from January through September, and $0.75 per cubic foot in October through December for inventory stored up to 30 days, plus an added $1.50 per cubic foot per month for inventory stored longer than 30 days during that peak period.
    • Public new-seller savings promotions exist, but they are promotional and time-sensitive. Re-check the live pages before you rely on them.
  3. Step 11: Decide whether brand or IP programs belong in the initial launch

    Platform step 3

    Walmart's public Brand Portal is optional, not required for a plain reseller launch.

    • Walmart's public Brand Portal is optional, not required for a plain reseller launch.
    • The public Brand Portal page says it is a one-stop hub to manage brands and intellectual-property rights.
    • That same page says an active USPTO trademark registration is required for each brand you register there.
    • If you own the brand, the program can help with brand management and IP claims.
    • If you resell brands, strong supplier and authenticity records matter more on day one than brand-portal enrollment does.
  4. Step 12: Complete the fulfillment and operations branch

    Platform step 4

    Use the beginner-safe Walmart operations path:

    Why it matters: Seller-fulfilled branch: WFS branch:

    • start with one or two low-risk, standard-size listings,
    • keep titles, photos, descriptions, and condition details accurate,
    • set shipping and returns promises you can actually meet,
    • keep inventory counts accurate,
    • and do not scale until the first workflow actually works
    • Walmart's public qualification list allows fulfillment through another B2C U.S. warehouse with returns capability and the ability to meet seller performance standards.
    • Walmart's public onboarding guide says seller-fulfilled methods still require a verifiable return address.
    • If you will self-fulfill from a New York City residence, do not skip the local zoning branch.
    • WFS is optional after onboarding and first-item setup.
    • Walmart's public WFS page says there are currently no minimum requirements, although Walmart recommends at least 50 items with continual inventory replenishment to see the full value.
    • The same page says WFS handles order-related customer questions and returns in any Walmart store or by mail.
    • Walmart's public Seller Success Formula page says that for WFS orders, WFS controls the performance standards and those metrics are not available in Seller Center.
    • Public WFS eligibility guidance reviewed on April 26, 2026 said items should be up to 500 lb. including packaging, within maximum dimensions of 120" x 105" x 93" including packaging, non-perishable, and not require temperature control.
  5. Step 13: Confirm product, service, or category eligibility before scaling

    Platform step 5

    Walmart's public beginner guide says if even one item in your catalog falls under the prohibited-products policy, your application can be denied.

    • Walmart's public beginner guide says if even one item in your catalog falls under the prohibited-products policy, your application can be denied.
    • That same public guide names hazardous materials, alcohol, certain food, and offensive products as examples of prohibited lanes.
    • Walmart's public quickstart content-policy PDF says some categories require pre-approval. Public examples include fragrance, luxury brands, software, cell phones and accessories, Halloween and select seasonal products, and custom content.
    • If your products do not have a product ID, use the public GTIN or UPC exemption path instead of inventing identifiers.
    • Keep the first launch inside low-risk general merchandise and do a live category check before you list anything regulated, restricted, hazardous, or authenticity-sensitive.
Local branch Local permits and New York City branch These local and city checks can still change the answer even after the state and platform path is clear. Location-specific 2 branches

Local permits and location checks

New York pushes many business-permit questions down to counties and municipalities.

  • New York pushes many business-permit questions down to counties and municipalities.
  • For any place where the business will operate:
  • check New York Business Express,
  • contact the county clerk,
  • contact the city, town, or village office,
  • ask zoning or building offices whether home inventory, pickups, commercial deliveries, or added traffic change the permit path
  • Typical local risk areas:
  • assumed-name filing
  • home occupation restrictions
  • zoning for inventory storage
  • truck or carrier activity at a residence
  • fire-code limits

New York City Appendix

If the business operates in New York City, add one more review layer.

  • If the business operates in New York City, add one more review layer.
  • New York State and the NYC Department of Finance both say a city business may be subject to city business taxes.
  • The public UBT page says the tax rate is 4% on taxable income allocated to New York City.
  • The 2025 instructions for Form NYC-202 say a filing is required once total gross income from all business exceeds $95,000.
  • Sole proprietors using an assumed name file the business-certificate branch with the county clerk for the actual borough.
  • The current zoning-resolution text, last amended June 6, 2024, says a home occupation may use up to 49% of the dwelling and no more than 1,000 square feet, may not have outside storage or exterior displays, and may not sell articles produced elsewhere than on the premises.
  • Practical warning:
  • That means a home-based resale business in New York City is not a footnote. If inventory, carrier pickups, or customer traffic will happen at the residence, confirm the exact local answer before launch.
  • and do not assume home inventory, frequent carrier pickups, or on-site help are automatically allowed
Optional branch Employees and insurance Use this branch if you plan to hire or need the insurance follow-up that comes with scaling. Only if hiring or scaling 5 branches

1. Employer registration

Register for unemployment insurance, withholding, and wage reporting through New York Business Express.

  • Register for unemployment insurance, withholding, and wage reporting through New York Business Express.
  • The business-employer registration path is the NYS-100 workflow referenced by current employer guidance.
  • NYS-50, the current employer guide, says business employers use NYBE for this registration.

2. Workers' compensation

Virtually all employers in New York State must provide workers' compensation coverage for employees.

  • Virtually all employers in New York State must provide workers' compensation coverage for employees.
  • obtain workers' compensation coverage,

3. Disability, Paid Family Leave, or similar coverage

Virtually all employers in New York State must provide disability and Paid Family Leave coverage.

  • Virtually all employers in New York State must provide disability and Paid Family Leave coverage.
  • A business with one or more employees on at least 30 days in a calendar year becomes a covered employer after the expiration of 4 weeks following the 30th day.
  • Paid Family Leave coverage is typically a rider on the disability policy.
  • obtain disability and Paid Family Leave coverage where applicable,

4. Exemption certificate if applicable

CE-200 is only for businesses seeking a government license, permit, or contract and actually qualifying for the exemption.

  • CE-200 is only for businesses seeking a government license, permit, or contract and actually qualifying for the exemption.
  • Public WCB guidance limits it to entities with no employees in New York or certain out-of-state entities doing all work outside New York.

Insurance reality

Walmart's public liability-insurance policy, last updated December 12, 2025, does not create a universal day-one insurance mandate.

  • Walmart's public liability-insurance policy, last updated December 12, 2025, does not create a universal day-one insurance mandate.
  • But it does state that a seller must submit a Certificate of Insurance (COI) with general liability and product liability coverage if the seller exceeds $100,000 in GMV in any 12-month period or if Walmart notifies the seller directly.
  • The public policy says the required limits are $1,000,000 per occurrence and $2,000,000 aggregate, and Walmart Inc., its subsidiaries and its affiliates must be listed as additional insured.
  • Keep this separate from Wallet FDIC coverage and seller-shipping protections. They are not substitutes for liability insurance.
Stay compliant Ongoing compliance calendar Keep the recurring compliance checks and live-operating routine visible after launch. Everyone 5 groups

Before first sale

  • Finish entity or local business-certificate setup.
  • Get the EIN.
  • Open the bank account.
  • Resolve the New York marketplace-only versus registration or resale branch that applies.
  • Check local permits and New York City tax or zoning branches if applicable.
  • Re-check the current public Walmart qualification, registration, fee, payout, WFS, and policy pages before applying.

Before first live launch

  • Finish business verification, payout, listing, shipping, and returns setup.
  • Confirm product and category eligibility.
  • Build accurate listings.
  • Start with a small test.

Monthly

  • Reconcile payouts, fees, refunds, and return costs.
  • Review margins, shipping performance, and cancellation issues.
  • Review account health, payment holds, and listing status.
  • Keep supplier, authenticity, and tax records current.

Quarterly

  • File any New York sales-tax return cadence assigned to you if you are registered.
  • Review whether off-Walmart, local, or direct sales changed your New York tax branch.
  • If you become a New York employer, file the required wage and withholding reports on the assigned cadence.

Annual or periodic

  • File the Department of State biennial statement every two years if you formed an LLC.
  • File IT-204-LL by the 15th day of the third month after the close of the tax year if your entity meets the filing rule.
  • Re-check UBT if the business operates in New York City and gross income rises toward or above the published filing threshold.
  • Re-check live Walmart public fee, WFS, payout, policy, and liability-insurance pages before major expansion.
Avoid these Common mistakes These are the repeated beginner errors called out in the research pack. Everyone 8 mistakes

Common Mistakes New Operators Make

  • Importing Shopify direct-store logic into a marketplace-only Walmart fact pattern
  • Assuming Walmart's marketplace collection automatically settles the New York registration or ST-120 question
  • Relying on the no-registration advisory without confirming the exact fact pattern
  • Ignoring county or borough trade-name filings
  • Ignoring New York City UBT and home-business branches
  • Pricing products without first checking the live referral-fee and WFS cost pages
  • Buying restricted or pre-approval inventory too early
  • Mixing personal and business money

Practical first-launch recommendation

If you are testing casually with minimal risk, sole proprietor can work.

If you intend to build a real Walmart Marketplace business in New York, single-member LLC is usually the better long-term path.

Full appendix Full official source directory Every official source row from the research pack, kept in its full table structure. Everyone 51 rows

Source group

Statewide Start

State of New York

State start-here page

Form / portal Start a Business page
Fee None for the page
Timing First planning step
Who needs it Everyone

State overview page covering entity formation, EIN, sales tax, insurance, and local-government reminders.

Open official link

New York Business Express

State business portal

Form / portal NY.gov Business account / NYBE
Fee Varies by filing
Timing Before registrations
Who needs it Most founders

Use for license searches, employer registration, and sales-tax registration workflow.

Open official link

Empire State Development

State small business support hub

Form / portal Small Business Hub
Fee None for the page
Timing Optional
Who needs it Founders needing support

Official small-business support hub with state assistance and guide links.

Open official link

Source group

Entity Choice and Formation

New York Department of State

Compare business types

Form / portal Guidance page
Fee None for the page
Timing First decision
Who needs it Everyone

Official summary of sole proprietorships, LLCs, partnerships, and corporations.

Open official link

New York Department of State

Formation hub

Form / portal Online filing links and entity pages
Fee Varies
Timing Before launch
Who needs it Filing entities

Main Department of State hub for new entities and business records.

Open official link

New York Department of State

Default entity formation filing

Form / portal Articles of Organization (DOS-1336-f)
Fee $200
Timing At formation
Who needs it single-member LLC founders

Online filing is available; the county named in the filing drives the publication branch.

Open official link

New York Department of State

Immediate post-filing requirement

Form / portal Written operating agreement
Fee None for the agreement itself
Timing Before filing, at filing, or within 90 days after filing
Who needs it single-member LLC founders

Operating agreement is required but kept internally, not filed with the Department of State.

Open official link

New York Department of State

Publication requirement

Form / portal Certificate of Publication (DOS-1708-f)
Fee $50 Department of State filing fee, plus newspaper charges
Timing Within 120 days after the Articles of Organization take effect
Who needs it Most single-member LLC founders

Requires two county-clerk-designated newspapers and publication for six consecutive weeks.

Open official link

New York Department of State

LLC assumed-name filing

Form / portal Certificate of Assumed Name (DOS-1338-f)
Fee $25
Timing When using a DBA
Who needs it LLCs operating under a different name

State-level assumed-name filing for LLCs.

Open official link

New York Department of State

Ongoing entity maintenance

Form / portal Biennial Statement e-filing service
Fee $9
Timing Every two years, in the calendar month of original filing
Who needs it LLCs and corporations

Separate from tax returns and separate from IT-204-LL.

Open official link

Source group

Sole Proprietor and Local Name Filings

New York Department of State

Sole proprietor baseline

Form / portal No Department of State formation filing when using legal name
Fee None at the state-formation level
Timing First setup step
Who needs it Sole proprietors

New York routes trade-name filings locally instead of through one statewide sole-proprietor formation filing.

Open official link

State of New York

County assumed-name path

Form / portal County clerk filing branch
Fee County-set
Timing Before using a trade name
Who needs it Sole proprietors and general partnerships using a DBA

State guidance says sole proprietorships and general partnerships file in the county where they are located.

Open official link

NYC Business

NYC business certificate guidance

Form / portal Borough county clerk filing branch
Fee Borough-set
Timing Before using a trade name in New York City
Who needs it New York City sole proprietors and general partnerships

Official city page says each borough has its own county clerk and a business certificate is needed only if a trade name is used.

Open official link

Source group

Federal and State Tax Setup

IRS

EIN overview and online application

Form / portal EIN application
Fee Free
Timing Early in setup
Who needs it LLCs, employers, founders who want an EIN

IRS says you can get an EIN directly from the IRS for free.

Open official link

IRS

EIN paper form

Form / portal Form SS-4
Fee Free
Timing If not applying online
Who needs it Founders using mail or fax

IRS reference page for the current SS-4 form and instructions.

Open official link

New York Department of Taxation and Finance

State tax registration

Form / portal New York Business Express sales-tax registration
Fee No fee stated for registration on reviewed pages
Timing At least 20 days before taxable sales or before issuing or accepting exemption certificates
Who needs it Businesses that must register for New York sales tax

Main registration page for the Certificate of Authority.

Open official link

New York Department of Taxation and Finance

Registration instructions

Form / portal Instructions for DTF-17
Fee None for the instructions
Timing During registration
Who needs it New York sales-tax applicants

Explains the timing rule and registration responsibilities.

Open official link

New York Department of Taxation and Finance

Business contact questionnaire

Form / portal Business Contact and Responsible Person Questionnaire
Fee None for the form
Timing During registration
Who needs it New York sales-tax applicants

Used with the registration workflow.

Open official link

New York Department of Taxation and Finance

Published marketplace guidance

Form / portal Guidance pages
Fee None for the pages
Timing Before and after launch
Who needs it Marketplace sellers

Current published FAQ still says a home-based New York seller using only a marketplace provider should register and file periodic returns.

Open official link

New York Department of Taxation and Finance

Marketplace-only advisory

Form / portal Advisory opinion
Fee None for the page
Timing Before relying on a no-registration theory
Who needs it Pure marketplace-only sellers

Fact-specific opinion dated November 12, 2024 says a marketplace seller would not need to register if the provider collects and remits tax and the seller makes no other New York sales.

Open official link

Walmart Marketplace

Walmart marketplace-facilitator collection posture

Form / portal Public tax guides
Fee None for the pages
Timing Before and after launch
Who needs it Walmart marketplace sellers

Walmart's public guide says Walmart collects and remits marketplace sales tax for New York, effective June 1, 2019. The public addendum says Walmart is the marketplace facilitator and seller or taxpayer of record for applicable marketplace-facilitator-law taxes, while the retailer remains responsible for correct tax designations and other tax branches.

Open official link

New York Department of Taxation and Finance

Marketplace provider certificate

Form / portal ST-150, Marketplace Provider Certificate of Collection
Fee None for the form
Timing Keep with records if applicable
Who needs it Marketplace sellers receiving the certificate

Documents why the marketplace seller did not collect tax on covered marketplace-facilitated sales.

Open official link

New York Department of Taxation and Finance

Resale or exemption certificate

Form / portal ST-120, Resale Certificate
Fee None for the form
Timing After registration if applicable
Who needs it Sellers buying inventory for resale

For the founder in this pack, the clean path is to use ST-120 only after the registration side is closed.

Open official link

New York Department of Taxation and Finance

Recordkeeping guidance

Form / portal Recordkeeping bulletin
Fee None for the bulletin
Timing Ongoing
Who needs it Registered sales-tax vendors

Helpful for audits and exemption-certificate retention.

Open official link

Source group

Entity Tax Maintenance

New York Department of Taxation and Finance

Entity tax treatment

Form / portal Guidance page
Fee None for the page
Timing During planning and annually
Who needs it single-member LLC founders

New York follows federal classification rules for LLCs and LLPs.

Open official link

New York Department of Taxation and Finance

Recurring entity tax filing or fee

Form / portal Form IT-204-LL overview
Fee $25 for a disregarded LLC with New York-source income; other entity classes can owe more under the state tables
Timing Annual
Who needs it LLCs and LLPs that meet the filing rule

Separate from the Department of State biennial statement.

Open official link

New York Department of Taxation and Finance

Filing instructions for annual fee

Form / portal IT-204-LL-I
Fee Fee depends on the entity's filing rule
Timing Due by the 15th day of the third month after the tax year closes
Who needs it LLCs and LLPs that must file

Current guidance says there is no extension to file or pay.

Open official link

Source group

Federal Reporting

FinCEN

BOI or other federal reporting status

Form / portal BOI page
Fee None
Timing Check before filing
Who needs it Everyone forming an entity

As of April 26, 2026, domestic U.S.-created entities are exempt from BOI reporting under FinCEN's March 26, 2025 interim final rule.

Open official link

Source group

Employees, Payroll, and Insurance

New York Department of Taxation and Finance / New York Business Express

Employer registration

Form / portal NYS-100 employer-registration workflow in NYBE
Fee None stated
Timing When first becoming an employer
Who needs it Businesses hiring employees

Current employer guide says business employers use NYBE to register for unemployment insurance, withholding, and wage reporting.

Open official link

New York Department of Taxation and Finance

New hire reporting

Form / portal New York New Hire Online Reporting Center
Fee None stated
Timing Within 20 calendar days of hire or rehire
Who needs it Businesses hiring employees

New York says newly hired or rehired employees working in the state must be reported within 20 calendar days.

Open official link

New York Workers' Compensation Board

Workers' compensation

Form / portal Coverage through carrier, NYSIF, or approved self-insurance
Fee Premium-based or varies
Timing Before or at hiring
Who needs it Most employers with one or more employees

WCB says virtually all employers in New York State must provide workers' compensation coverage.

Open official link

New York Workers' Compensation Board

Disability and Paid Family Leave

Form / portal Coverage through carrier, NYSIF, or approved self-insurance
Fee Premium-based or varies
Timing Review before hiring and after the 30-day trigger
Who needs it Employers with covered employees

WCB says virtually all employers must provide disability and Paid Family Leave coverage, and coverage generally starts four weeks after the 30th day of covered employment in a calendar year.

Open official link

New York Workers' Compensation Board

Exemption certificate if applicable

Form / portal CE-200
Fee None stated
Timing Only when requested for a government license, permit, or contract
Who needs it Eligible exempt entities

Public guidance limits the certificate to entities with no employees or certain out-of-state entities doing all work outside New York.

Open official link

Source group

Platform Setup

Walmart Marketplace

Public qualification and getting-started page

Form / portal Join Marketplace and getting-started overview
Fee No public setup fee identified
Timing Before application
Who needs it All applicants

Public qualification list says the seller needs business tax ID or business license number, with SSN not accepted, supporting business documents, ecommerce history, GTIN or UPC coverage, compliant catalog, and WFS or another B2C U.S. warehouse with returns capability.

Open official link

Walmart Marketplace

Step-by-step seller registration guide

Form / portal Seller Profile and 5-step onboarding flow
Fee No public monthly plan fee identified
Timing During application
Who needs it New Walmart Marketplace sellers

Public page dated February 11, 2026. The fuller public onboarding sequence is verify business, choose payout method, add market details, manage fulfillment, and set up catalog.

Open official link

Marketplace Learn

Complete onboarding in Seller Center

Form / portal Business details, payment, and store-setup guides
Fee None for the page
Timing During onboarding
Who needs it New sellers

Public guide says payment setup must be completed within 30 days, only one payout method may be used at a time, both fulfillment paths need a verifiable return address, and WFS billing methods are verified in 2 to 3 business days.

Open official link

Walmart Marketplace / Marketplace Learn

Payout setup and Wallet

Form / portal Wallet or third-party payout provider path
Fee No hidden fees for Wallet page itself
Timing Before first payout
Who needs it New sellers choosing a payout method

Keep this provider-agnostic. Wallet uses JPMorgan Chase Bank, N.A. and is FDIC insured up to $250,000 per depositor. The public payment-hold policy, last updated December 10, 2025, says U.S. sellers are held up to 14 days until 90 days have passed since the first shipped order and the seller has received $7,500 in payments.

Open official link

Walmart Marketplace

Platform pricing

Form / portal Pricing page
Fee Zero setup, monthly, or hidden fees per public page
Timing At signup and before pricing
Who needs it All sellers

Public page says referral fees vary by category and product type and are deducted only when a sale completes.

Open official link

Walmart Marketplace

Brand or IP program

Form / portal Brand Portal
Fee None for the portal page
Timing Optional
Who needs it Brand owners

Public page says an active USPTO trademark registration is required for each brand registered.

Open official link

Source group

Fulfillment, Logistics, or Store Operations

Walmart Marketplace

Seller Center operations overview

Form / portal Seller Center guide
Fee None for the guide
Timing Before launch
Who needs it All enrolled sellers

Public guide says Seller Center handles item setup, performance monitoring, order tracking, and shipping preferences.

Open official link

Walmart Marketplace

Fulfillment overview

Form / portal WFS overview
Fee Varies by use
Timing Before launch
Who needs it Sellers considering Walmart fulfillment

Public page says WFS has no minimum requirements at this time, handles customer support and returns, and works for candidate items up to 500 lb. and 120" x 105" x 93" including packaging.

Open official link

Walmart Marketplace

WFS pricing and storage

Form / portal WFS pricing page
Fee Varies
Timing Before pricing or scaling
Who needs it Sellers considering WFS

Public page lists current storage-fee structure, including $0.75 per cubic foot from January through September and an added $1.50 per cubic foot after 30 days during the October through December peak period.

Open official link

Walmart Marketplace

Category, compliance, or product restriction guide

Form / portal Public guide and policy PDF
Fee None for the pages
Timing During sourcing or setup
Who needs it All sellers

Public guide says one prohibited item can deny the application. Public quickstart policy PDF lists pre-approval examples like fragrance, luxury brands, software, cell phones and accessories, Halloween and select seasonal products, and custom content.

Open official link

Marketplace Learn / Walmart Marketplace

Public policy stack and performance pages

Form / portal Policy index and public performance pages
Fee None for the pages
Timing During launch and ongoing
Who needs it All sellers

Public policy index includes pricing rules, liability insurance, GTIN policy, payment activities, and selling limits. Public performance pages show current policy-compliance expectations, and the Seller Success Formula page says that for WFS orders, WFS controls the performance standards and those metrics are not available in Seller Center.

Open official link

Source group

Insurance Checkpoint

Marketplace Learn

Platform insurance threshold or requirement

Form / portal Public liability-insurance guide
Fee Premium varies
Timing Re-check before or as sales scale
Who needs it Operators with physical-product risk

Public guide last updated December 12, 2025 says a COI with general liability and product liability coverage is required if the seller exceeds $100,000 in GMV in any 12-month period or is notified directly by Walmart. The public rule uses $1,000,000 per occurrence and $2,000,000 aggregate limits and requires Walmart as additional insured.

Open official link

Source group

New York City Branch

New York Department of Taxation and Finance / NYC Department of Finance

City tax or permit warning

Form / portal Guidance pages
Fee None for the pages
Timing If business is in New York City
Who needs it New York City-based businesses

State and city guidance say a city business may be subject to NYC business taxes.

Open official link

NYC Department of Finance

UBT filing information

Form / portal NYC-202, NYC-204, NYC-5UB, and related forms
Fee Varies by tax owed
Timing If UBT applies
Who needs it New York City unincorporated businesses

Public city guidance shows a 4% rate. The current 2025 instructions say filing is required when total gross income from all business exceeds $95,000.

Open official link

NYC Department of Finance

City filing information

Form / portal Filing information and e-services
Fee Varies
Timing If a city tax applies
Who needs it New York City businesses

Useful hub for NYC business-tax filing and payment routes.

Open official link

NYC Department of Finance

City forms page

Form / portal Forms page
Fee Varies by form
Timing If a city tax applies
Who needs it New York City businesses

Official forms page for NYC business and excise taxes.

Open official link

NYC Business

Borough business-certificate guidance

Form / portal Borough county clerk guidance
Fee Borough-set
Timing Before using a trade name
Who needs it New York City sole proprietors and general partnerships

City page says each borough has its own county clerk and business-certificate path.

Open official link

NYC Business / NYC Planning

Zoning and home-business review

Form / portal Permit lookup and zoning rules
Fee None for the guidance pages
Timing Before home-based operations
Who needs it New York City businesses

Current zoning text reviewed on April 26, 2026 says a home occupation may use up to 49% of the dwelling and no more than 1,000 square feet, may not have outside storage or exterior displays, and may not sell articles produced elsewhere than on the premises.

Open official link