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For a first launch, stay inside the safest lane:
Why it matters: Practical rule: If the offer touches health, safety, children, regulated finance, chemicals, batteries, alcohol, adult content, or heavier IP risk, slow down and do category-specific compliance research before buying stock or turning ads on.
- general merchandise
- no high-risk categories from food, supplements, cosmetics, medical claims, batteries-heavy hazmat, alcohol, children's products
- no products or claims that need specialized approvals unless you deliberately want a more complex compliance path
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You need to decide whether you are:
Why it matters: Important:
- operating under your own legal name,
- using a county trade name or DBA,
- reselling existing brands,
- creating your own brand,
- or using a private-label path.
- Your customer-facing Shopify store name does not have to match your legal entity name, but the tax, bank, and verification details still need to match real-world documents.
- If you want stronger long-term control, start the domain, trademark, and brand-document path early.
- If you use a DBA in Georgia, the filing is local, not with the Secretary of State.
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If you choose sole proprietor: If you sell under your legal name, Georgia does not require a Secretary of State formation filing.
- If you choose sole proprietor: If you sell under your legal name, Georgia does not require a Secretary of State formation filing.
- If you choose sole proprietor: If you use a trade name, file it with the Clerk of Superior Court in the county where the business is located and publish the notice once a week for 2 consecutive weeks in the newspaper used for the sheriff's legal ads.
- If you choose sole proprietor: Either way, still handle Department of Revenue registrations and local licensing separately.
- If you choose single-member LLC: Do this in order:
- If you choose single-member LLC: Search Georgia business records and optionally reserve the name if you want hold time before filing.
- If you choose single-member LLC: File Articles of Organization (CD 030) with the Georgia Secretary of State and appoint a Georgia registered agent.
- If you choose single-member LLC: Track the first annual registration, which is due in the year after formation between January 1 and April 1.
- If you choose single-member LLC: If the LLC will use a public-facing name different from the LLC name, add the county trade-name branch separately.
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Use the IRS EIN application if applicable. For most LLCs this is required. For many sole proprietors it is optional, but it is still useful for banking, wholesale accounts, and Shopify payments setup.
Why it matters: The IRS also warns that if you are forming a legal entity, you should form it with the state first so the EIN application is not delayed.
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Do this right away:
- Open a business checking account.
- Keep business money separate from personal money.
- Save every invoice, refund, shipping-label charge, ad bill, platform fee statement, and tax record.
- Keep a supplier folder, a customer-service folder, and a tax folder from day one.
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Important Shopify-specific reading of the state rule:
- Georgia business tax registrations run through the Georgia Tax Center (GTC).
- Georgia's public tax-registration pages say any person or entity meeting the state's definition of a dealer must register for a sales and use tax number and certificate of registration even if sales are online, out of state, wholesale, or exempt.
- Georgia sales tax registration does not require renewal and stays in effect as long as the business exists with no change in ownership or structure.
- If you want to buy inventory tax-free for resale, Georgia uses Form ST-5, and the purchaser should have a valid Georgia sales tax registration number at the time of purchase.
- Georgia also says charges by the seller that are necessary to complete the sale of taxable property are taxable, which matters when you set up how shipping is taxed in Shopify.
- This pack assumes a direct-to-consumer Shopify storefront, not a separate marketplace-facilitator channel.
- Georgia's marketplace-facilitator bulletin is still useful if you later add channels such as Amazon, Etsy, or similar, but it is not the beginner baseline for your own Shopify storefront.
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Georgia does not use one statewide local-business-license form for every county or city.
Why it matters: Do this before operating: For Atlanta specifically:
- check the state startup guides,
- contact the county clerk if you need a trade-name filing,
- contact the city or county business-license office where you will operate,
- ask zoning or planning about home occupation, inventory storage, and carrier activity.
- a City of Atlanta Occupational Tax Certificate is required if you operate within Atlanta city limits,
- the city now routes business-license work through ATLBIZ,
- new applicants are told to complete a pre-zoning check and provide government ID plus current E-Verify and SAVE affidavits,
- and the city fee materials changed for 2026, so confirm the exact occupational-tax and zoning charges shown for your address and business class on the action date.
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If you do not hire anyone yet, skip this for now.
Why it matters: If you hire:
- Register for Georgia withholding through GTC.
- Register for Georgia unemployment insurance immediately after the first Georgia payroll if you are liable.
- Georgia unemployment liability generally starts at $1,500 in quarterly payroll or one worker in 20 different calendar weeks.
- Workers' compensation is required if you regularly employ 3 or more persons, including regular part-time workers. Corporate officers and LLC members count toward that threshold even if they reject coverage for themselves.
- Form WC-10 is the Georgia owner, officer, member, partner, or sole-proprietor election or rejection form used in specific workers' compensation situations.
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Use Shopify's own starter checklist as the baseline:
- Start the store and keep the storefront password-protected while you build.
- Name the store, set the legal business name and business address, and add billing details.
- Add products, collections, menus, and theme basics.
- Set the default currency, default weight unit, customer-account settings, and checkout basics.
- Enter the sender email and authentication settings so store emails do not land in spam.
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As of April 26, 2026, Shopify's public pricing page showed Basic starting at $29/month billed yearly, Grow at $79/month billed yearly, Advanced at $299/month billed yearly, and Plus starting at $2,300/month on a 3-year term.
- As of April 26, 2026, Shopify's public pricing page showed Basic starting at $29/month billed yearly, Grow at $79/month billed yearly, Advanced at $299/month billed yearly, and Plus starting at $2,300/month on a 3-year term.
- The same public page was also advertising a free trial followed by $1/month for the first 3 months.
- Shopify's public pricing and billing pages say third-party payment providers add platform transaction fees of 2%, 1%, and 0.6% on Basic, Grow, and Advanced plans.
- For a first Georgia launch, Basic is usually enough unless you already know you need more staff accounts, stronger reporting, or lower payment fees.
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The easiest beginner baseline is usually Shopify Payments, if your business type and products are eligible.
Why it matters: Have these ready: Important: Operational rule: Keep your legal name, date of birth, business address, EIN, and bank details aligned across IRS records, Georgia records, and Shopify records. Mismatches are one of the easiest ways to delay payouts.
- a supported U.S. business address
- a U.S. checking account in USD that can accept ACH transfers
- tax information
- government-issued ID
- business verification documents if asked
- Shopify's U.S. requirements page says Shopify Payments supports business addresses in the 50 states and Puerto Rico.
- Shopify's public help materials also say certain business types and products are prohibited from using Shopify Payments.
- Shopify's U.S. requirements materials say an EIN is required to use Shopify Payments in the United States.
- If you are not eligible, you can still use a third-party payment provider, but you need to budget for the extra transaction fees shown on Shopify's pricing and billing pages.
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After you have your Georgia sales tax registration, go to Settings -> Taxes and duties -> United States -> Add new state -> Georgia, then enter the Georgia sales tax ID.
- After you have your Georgia sales tax registration, go to Settings -> Taxes and duties -> United States -> Add new state -> Georgia, then enter the Georgia sales tax ID.
- Shopify's public checklist says tax compliance remains your responsibility. Shopify can calculate taxes, but it does not replace your registration, filing, or local rule research.
- Because Georgia taxes seller charges needed to complete a taxable sale, review how shipping tax is handled before you launch.
- Add your return, privacy, terms of service, and shipping policies. Shopify's help center says free Shopify themes downloaded after November 2018 link shipping policies on product pages when they are added.
- Use a custom domain or stay on the temporary myshopify.com domain while building. Shopify says it can buy or connect domains and will create a free TLS certificate, but email hosting itself is not provided by Shopify.
- Set your store title, home-page meta description, password page, and any tracking codes in Online Store -> Preferences.
- Shopify Analytics' main features are available on any subscription plan, so use the dashboard before scaling to check whether the store is actually converting.
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Use the beginner-safe version of this step:
- Self-fulfillment baseline: Set your locations and inventory defaults.
- Self-fulfillment baseline: Set shipping profiles, zones, and rates.
- Self-fulfillment baseline: Add correct product weights so checkout rates work properly.
- Self-fulfillment baseline: Decide whether you will use flat rates, free shipping thresholds, or carrier or app-calculated rates.
- Self-fulfillment baseline: Buy labels and fulfill orders from the Shopify admin only after you test the workflow.
- 3PL or app-based fulfillment branch: If you use a fulfillment service that integrates through a Shopify app, Shopify says you can request fulfillment, track the status, and manage the workflow from the Shopify admin.
- 3PL or app-based fulfillment branch: Shopify's help center also says once you request fulfillment from a service, you can no longer edit the order or refund items until you handle that fulfillment state correctly.
- 3PL or app-based fulfillment branch: Shopify's Fulfillment Network can connect you with third-party logistics providers if you want to scale beyond storing and shipping products yourself.
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Shopify's public payments-eligibility materials call out prohibited or high-risk areas such as regulated or illegal products, financial services, adult content, pseudo-pharmaceuticals, gambling products, and counterfeit goods.
- Shopify's public payments-eligibility materials call out prohibited or high-risk areas such as regulated or illegal products, financial services, adult content, pseudo-pharmaceuticals, gambling products, and counterfeit goods.
- Passing storefront setup does not guarantee payment eligibility.
- If you plan to sell batteries, hazmat-adjacent goods, food, supplements, cosmetics, medical-claim products, children's products, alcohol, tobacco, or other regulated goods, do a separate compliance pass before launch.
- If your products are bulky, fragile, or high-return, the shipping and policy setup matters almost as much as the product page.
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Once live, keep these habits:
- reconcile orders, payouts, refunds, and chargebacks
- keep tax reserves separate
- maintain supplier records and customer-service documentation
- review shipping costs and margins every month
- watch for payment holds, fraud flags, and policy complaints
- avoid mixing personal and business spending