On this guide
Follow the path in order.Facebook Marketplace channel guide • Wisconsin launch path
Start Facebook Marketplace in Wisconsin
Decide your setup, get the Wisconsin registration order straight, and finish the early Facebook Marketplace launch steps without losing the official detail behind the answer.
Last verified April 29, 2026 7 chapters
Best for launching on Facebook Marketplace in Wisconsin. Need the full appendix? Open the full reference guide.
On this journey
1 of 7 reviewed
Current chapter: Choose setup
On this journey
1 of 7 reviewed
Current chapter: Choose setup
01
Chapter 1 of 7
Choose the setup you want to launch with
Start with the setup decision first, then use the rest of the guide to build the state registrations and platform steps around it.
Core chapter
What this chapter does
Your setup choice, the short safe path, and the money realities that matter before spending deeply.How to move through it
Review sole proprietor.Use Part 1 to get oriented, then compare both setup paths before you spend more time or money.
3 parts to review • 31 source touchpoints behind the drawers.
Chapter parts
Open Part 1 when you are ready to start working through this chapter.After you start, only one part stays open at a time and the earlier ones stay easy to revisit.
Part 1 of 3
Start here before you spend heavily
A short orientation for the guided journey before the detailed launch steps begin.
Part 1 of 3
Start here before you spend heavily
A short orientation for the guided journey before the detailed launch steps begin.
Short answer
Use this first part only to get oriented. The detailed state, platform, local, and packet steps will follow in order.- First decide whether you are launching as a sole proprietor or a single-member LLC.
- Then work through the Wisconsin registrations, Facebook Marketplace setup, local checks, and packet review in order.
Do next: Do not spend money yet.
Why this matters
Key detail
Do not spend money yet.
Keep in mind
- First decide whether you are launching as a sole proprietor or a single-member LLC.
- Then work through the Wisconsin registrations, Facebook Marketplace setup, local checks, and packet review in order.
Official links
Up next Compare setup
Part 2 of 3
Compare sole proprietor and LLC
The side-by-side setup comparison.
Part 2 of 3
Compare sole proprietor and LLC
The side-by-side setup comparison.
Short answer
Read both setup paths before you decide which one you want the rest of the launch flow to follow.- Best if you want the cheapest and simplest start.
- Wisconsin does not require a separate state entity-formation filing if you operate as a sole proprietor under your true legal name.
- Faster launch.
Do next: Review sole proprietor.
Save the path you want to optimize around
The unchosen setup stays visible for comparison, but the chosen one gets visual priority so the reading path feels more intentional.
Quick tradeoff view
Use one pass to compare the launch speed, separation, and upkeep tradeoffs.The detailed comparison stays below. This lens just makes the two setup shapes easier to scan before you read every bullet.
Best for
Sole proprietor
Best if you want the cheapest and simplest start.
Speed to start Quicker start
Owner and business separation Very little separation
Ongoing admin load Lighter upkeep
Best for
single-member LLC
Best if you want a more durable setup for a real business.
Speed to start More front-loaded paperwork
Owner and business separation Cleaner separation
Ongoing admin load More upkeep
Compare details
Sole proprietor
Best for
Best for
Best if you want the cheapest and simplest start.
What it means
- Wisconsin does not require a separate state entity-formation filing if you operate as a sole proprietor under your true legal name.
- If you want a different public-facing name, DFI says sole proprietorships can register a tradename. That filing is not the same thing as creating an entity or reserving a business-entity name.
- The reviewed Wisconsin public record did not establish a universal county DBA filing as the statewide default.
- You still handle tax registration, local permits, and Facebook Marketplace requirements separately.
- You usually do not get a liability shield.
Why someone chooses it
- Faster launch.
- Lower up-front cost.
- Fewer entity-maintenance steps.
Main downside
Personal liability
single-member LLC
Best for
Best for
Best if you want a more durable setup for a real business.
What it means
- Wisconsin LLC formation uses Form 502, Articles of Organization.
- Wisconsin requires a registered agent and annual reports in the anniversary calendar quarter.
- The public state fee materials reviewed on April 28, 2026 show USD 170 for paper filing, USD 130 for online filing plus a $1 portal fee, and USD 80 paper / USD 65 online for the recurring annual report.
- A standard single-member LLC usually keeps disregarded-entity federal treatment unless it elects otherwise.
Why someone chooses it
- Liability protection.
- Cleaner setup for banking, vendors, bookkeeping, and scaling.
- Better fit for sourcing, branding, insurance, and later hiring.
Main downside
Higher setup friction and recurring maintenance than a sole proprietorship
Official links
Formation dfi.wi.gov
Name search and entity FAQ
Federal irs.gov
EIN overview and online application
Formation dfi.wi.gov
Paper LLC formation filing
Formation openforbusiness.wi.gov
Online LLC formation workflow
Formation dfi.wi.gov
Business-entity fee table
Official dfi.wi.gov
Annual report timing and delinquency
Tax revenue.wi.gov
Disregarded-entity income-tax treatment
Tax revenue.wi.gov
Disregarded-entity sales/use and withholding treatment
Up next Money and risk
Part 3 of 3
See the money and risk realities before you spend
The upfront friction and risk notes that shape the launch decision.
Part 3 of 3
See the money and risk realities before you spend
The upfront friction and risk notes that shape the launch decision.
Short answer
These are the friction points most likely to catch a new Facebook Marketplace operator off guard in Wisconsin.- Wisconsin's marketplace-provider carveout is real, but it is narrow. If all of your taxable Wisconsin sales are facilitated by Facebook Marketplace checkout and you make no separate direct Wisconsin sales, Wisconsin may let you stay outside sales-tax registration for that narrow fact pattern.
- Facebook Marketplace is not one stable business-seller program in the public record. It still mixes consumer local sales, feature-gated shipping flows, and help pages that are partly account-specific.
- Physical-product sellers should think about general liability and product liability coverage early, but no public Facebook Marketplace seller-wide liability-insurance threshold or universal insurance mandate was identified in the reviewed official public sources on April 29, 2026.
Do next: Review wisconsin-specific friction.
Why this matters
Wisconsin-specific friction
Main takeaway
Wisconsin's marketplace-provider carveout is real, but it is narrow. If all of your taxable Wisconsin sales are facilitated by Facebook Marketplace checkout and you make no separate direct Wisconsin sales, Wisconsin may let you stay outside sales-tax registration for that narrow fact pattern.
Watch for
- That answer changes quickly if you add direct website sales, in-person sales, wholesale activity, local pickup, or any other taxable sales that are not made through the marketplace provider.
- If you are registered because mixed sales or another covered tax activity exists, Wisconsin says you report all sales on Form ST-12 line 1 and take the marketplace subtraction on line 5 only when the marketplace provider notified you that it is collecting and remitting the tax.
- Wisconsin specifically says the marketplace seller remains liable if the marketplace provider has been granted a waiver from collecting and remitting the tax, or if the provider's remittance error was caused by insufficient or incorrect information from the seller.
- Milwaukee adds a second layer: home-occupation, occupancy, storage, traffic, and local-tax questions can matter before the first listing is ever live.
Facebook Marketplace-specific friction
Main takeaway
Facebook Marketplace is not one stable business-seller program in the public record. It still mixes consumer local sales, feature-gated shipping flows, and help pages that are partly account-specific.
Watch for
- Marketplace access runs through the seller's main Facebook profile and can be restricted.
- Public Meta help still says Marketplace is intended for consumers and says businesses that list there may be blocked or have listings removed.
- Shipping, checkout, seller verification, payout setup, protection, and listing limits should be treated as live account and action-date questions rather than permanent certainties.
Insurance reality
Main takeaway
Physical-product sellers should think about general liability and product liability coverage early, but no public Facebook Marketplace seller-wide liability-insurance threshold or universal insurance mandate was identified in the reviewed official public sources on April 29, 2026.
Watch for
- Separate carrier, landlord, warehouse, payment, or commercial-lease requirements can still create insurance obligations even if Facebook Marketplace itself does not publish a universal threshold.
Official links
Formation dfi.wi.gov
Name search and entity FAQ
Formation dfi.wi.gov
Paper LLC formation filing
Formation openforbusiness.wi.gov
Online LLC formation workflow
Formation dfi.wi.gov
Business-entity fee table
Official dfi.wi.gov
Annual report timing and delinquency
Federal irs.gov
EIN overview and online application
Federal irs.gov
EIN paper form
Tax revenue.wi.gov
Business-tax registration
Tax revenue.wi.gov
Seller's-permit baseline
Federal revenue.wi.gov
Marketplace-facilitator rule
Tax revenue.wi.gov
Exemption certificate tool
Tax revenue.wi.gov
Exemption certificate instructions
Tax revenue.wi.gov
Return-filing cadence
Platform facebook.com
Platform insurance threshold or requirement
Platform city.milwaukee.gov
Milwaukee business-license and permit warning
Local revenue.wi.gov
Milwaukee local-tax baseline
Local revenue.wi.gov
County and city rate overview
Local city.milwaukee.gov
Occupancy permits
Local city.milwaukee.gov
Home occupation statement
Platform city.milwaukee.gov
Permit and Development Center
02
Chapter 2 of 7
Handle the Wisconsin registration path in order
This is the state-side work before you rely on the platform to carry any part of the operating flow.
Core chapter
What this chapter does
The Wisconsin and federal registration sequence, tax setup, and state-maintenance checks.How to move through it
Step 2: Choose your name and brand approach.Use the order check first, then move from name and entity work into EIN, banking, and tax setup.
4 parts to review • 36 source touchpoints behind the drawers.
Registration sequence
Keep the Wisconsin and federal setup in this order.This chapter works best when you keep the filings, EIN, banking, and tax work in one clean sequence instead of bouncing between tabs.
- 1 Use the checklist to keep the order straight
These checklist groups keep the pre-spend, pre-sale, and pre-launch work visible before you open the platform workflow.
- 2 Handle name, entity, and filing setup
Use the name-and-formation steps plus the state LLC order before you open banking or state tax registration.
- 3 Get the EIN and banking basics in place
Use the EIN and banking steps before you start platform onboarding, payouts, or supplier paperwork.
- 4 Close the Wisconsin tax and filing branch
Keep the Wisconsin tax and maintenance rules together before you assume the platform solved them.
Chapter parts
Open Part 1 when you are ready to start working through this chapter.After you start, only one part stays open at a time and the earlier ones stay easy to revisit.
Part 1 of 4
Use the checklist to keep the order straight
The quick-start checklist grouped by the main launch phases.
Part 1 of 4
Use the checklist to keep the order straight
The quick-start checklist grouped by the main launch phases.
Short answer
These checklist groups keep the pre-spend, pre-sale, and pre-launch work visible before you open the platform workflow.- Pick your business name.
- Form the business or file the public-name branch that matches your facts.
- Get an EIN from the IRS if applicable.
Do next: Pick your entity.
See checklist
Do these before you spend money
Grouped so the launch order stays easier to scan.
- Pick your entity.
- Pick your business name.
- Decide whether you are starting with local meetup, local pickup, direct payment, or shipping with checkout on Facebook if your account is eligible.
- Decide whether you need a clean resale path from the start.
- Stay in low-risk general merchandise for the first launch.
- Avoid services, animals, medical or healthcare products, recalled products, food, supplements, cosmetics, medical claims, batteries-heavy hazmat, alcohol, children's products, and obvious counterfeit-risk goods.
- Make sure you can document sourcing and item condition.
Do these before your first sale
Grouped so the launch order stays easier to scan.
- Form the business or file the public-name branch that matches your facts.
- Get an EIN from the IRS if applicable.
- Open a dedicated business bank account.
- Resolve the Wisconsin marketplace-only, BTR, S-211, mixed-sales, and marketplace-provider-waiver branches before you assume Facebook Marketplace collection answers every Wisconsin filing question.
- Check Milwaukee home-occupation, occupancy, storage, shipment, and local-tax rules before you use that address for inventory, meetups, or shipping activity.
- Confirm your Facebook account can access Marketplace, and if you want shipping, confirm that seller verification, tax information, and payout setup are actually available to your account.
Do these before launch goes live
Grouped so the launch order stays easier to scan.
- Build one low-risk listing first.
- Choose either a safe meetup workflow or a shipping workflow you can actually support.
- Keep local pickup, direct payment, off-Facebook direct sales, and any Meta-managed shipped-checkout transactions in separate recordkeeping lanes.
- Re-check the current Meta help and legal pages for fees, chargebacks, shipping rules, and seller-protection limits before you price inventory.
Official links
Up next Name + filing
Part 2 of 4
Handle name, entity, and filing setup
The name, formation, and LLC-order work for the state launch path.
Part 2 of 4
Handle name, entity, and filing setup
The name, formation, and LLC-order work for the state launch path.
Short answer
Use the name-and-formation steps plus the state LLC order before you open banking or state tax registration.- Step 3: Form the business.
- Before filing:.
- check the legal name against Wisconsin DFI records,.
Do next: Step 2: Choose your name and brand approach.
Step details
Best practical order for a Wisconsin single-member LLC launch
- Choose the product lane first.
- Choose the entity name and public-facing brand approach.
- Check name availability and decide whether you need only the DFI tradename branch or both that branch and a Wisconsin LLC filing.
- Get the EIN early.
- File the Wisconsin LLC formation step if using an LLC, or the public-name step if staying sole proprietor and using a public-facing name.
- Resolve the Wisconsin marketplace-only versus BTR / S-211 / mixed-sales branch before you count on resale or direct sales.
- Open the bank account and bookkeeping lane.
- Re-check live Facebook Marketplace onboarding, payout, fee, and policy pages before launch.
- If the business will operate from Milwaukee, clear the home-occupation, occupancy, storage, and local-tax branches before you treat the address as launch-ready.
- Build one or two low-risk listings with seller-managed shipping before expanding the product mix or direct-sales footprint.
- If you hire employees, use commercial space, or change how the property is used, reopen the Wisconsin payroll, workers' compensation, and local occupancy branches before scaling.
- Track the recurring dates that matter: Wisconsin LLC annual reports, BTR renewal if active, ST-12 filing cadence, and any Milwaukee local permit or occupancy follow-up that applies to the address.
Single-member LLC: Name search and naming standards
Main takeaway
Before filing:
Watch for
- check the legal name against Wisconsin DFI records,.
- use an LLC designator,.
- and do not assume the name is safe until DFI accepts the filing.
Single-member LLC: File the formation document
Main takeaway
Core filing:
Watch for
- Form name: Articles of Organization.
- Form number: Form 502.
Single-member LLC: Complete the immediate post-filing step
Main takeaway
The practical immediate tasks are:
Watch for
- and calendar the annual report right away.
Step 2: Choose your name and brand approach
Main guide step 2
What this step settles
You need to decide whether you are:
Why it matters: Important:
- operating under your own legal name,
- using a Wisconsin tradename,
- using your LLC legal name,
- using a separate public-facing brand,
- reselling existing brands,
- creating your own brand,
- or keeping the first launch as a plain marketplace-resale path.
- Your Facebook Marketplace-facing seller identity does not replace the legal business name, bank record, or tax registrations behind the business.
- Wisconsin points sole proprietors to the DFI tradename branch rather than a universal county DBA system in the public record reviewed for this packet.
- If you intend to build your own brand, start trademark and recordkeeping early.
- Marketplace selling does not replace state registration, local permits, or your recordkeeping duties.
Step 3: Form the business
Main guide step 3
What this step settles
If you choose sole proprietor: If you sell under your legal name, Wisconsin does not require a state entity-formation filing for the sole proprietorship itself.
- If you choose sole proprietor: If you sell under your legal name, Wisconsin does not require a state entity-formation filing for the sole proprietorship itself.
- If you choose sole proprietor: If you use a public-facing business name, Wisconsin points you to the DFI tradename branch.
- If you choose sole proprietor: Keep the name branch separate from Wisconsin tax registration, local permit review, and Facebook Marketplace setup.
- If you choose single-member LLC: Do this in order:
- If you choose single-member LLC: Check name availability with Wisconsin DFI / CRIS or the Wisconsin One Stop Business Portal.
- If you choose single-member LLC: File Form 502, Articles of Organization.
- If you choose single-member LLC: Provide the registered-agent name, registered-office street address, principal-office address, and organizer details.
- If you choose single-member LLC: Keep the operating agreement internally and calendar the anniversary-quarter annual report immediately.
- If you choose single-member LLC: If the public brand differs from the legal LLC name, handle the tradename branch separately.
- If you choose single-member LLC: As of April 28, 2026, Wisconsin One Stop says the online filing fee for a domestic LLC is $130 plus a $1 portal fee, with optional $25 expedited service.
Official links
Formation dfi.wi.gov
Name search and entity FAQ
Formation dfi.wi.gov
Paper LLC formation filing
Formation openforbusiness.wi.gov
Online LLC formation workflow
Formation dfi.wi.gov
Business-entity fee table
Official dfi.wi.gov
Annual report timing and delinquency
Federal irs.gov
EIN overview and online application
Tax revenue.wi.gov
Disregarded-entity income-tax treatment
Tax revenue.wi.gov
Disregarded-entity sales/use and withholding treatment
Up next EIN + banking
Part 3 of 4
Get the EIN and banking basics in place
The EIN, banking, and recordkeeping baseline before launch.
Part 3 of 4
Get the EIN and banking basics in place
The EIN, banking, and recordkeeping baseline before launch.
Short answer
Use the EIN and banking steps before you start platform onboarding, payouts, or supplier paperwork.- Step 5: Open banking and bookkeeping.
Do next: Step 4: Get your EIN.
Step details
Step 4: Get your EIN
Main guide step 4
What this step settles
Use the IRS EIN application if applicable. For most LLCs this is part of the normal setup. For many sole proprietors it is optional, but it is still useful for banking, supplier relationships, Facebook Marketplace setup, and privacy.
Step 5: Open banking and bookkeeping
Main guide step 5
What this step settles
Do this right away:
- Open a business checking account.
- Keep business money separate from personal money.
- Save every invoice, shipping bill, Marketplace message or order record, refund record, and tax record.
- Build a sourcing folder and a tax folder from day one.
Official links
Federal irs.gov
EIN overview and online application
Federal irs.gov
EIN paper form
Tax revenue.wi.gov
Business-tax registration
Tax revenue.wi.gov
Seller's-permit baseline
Federal revenue.wi.gov
Marketplace-facilitator rule
Tax revenue.wi.gov
Exemption certificate tool
Tax revenue.wi.gov
Exemption certificate instructions
Tax revenue.wi.gov
Return-filing cadence
Up next Tax + maintenance
Part 4 of 4
Close the Wisconsin tax and filing branch
The Wisconsin tax stack, registration timing, and maintenance follow-up.
Part 4 of 4
Close the Wisconsin tax and filing branch
The Wisconsin tax stack, registration timing, and maintenance follow-up.
Short answer
Keep the Wisconsin tax and maintenance rules together before you assume the platform solved them.- A standard single-member LLC should usually get an EIN.
- Use Wisconsin business-tax registration through:.
- My Tax Account,.
Do next: Step 6: Register for Wisconsin tax, seller permit, direct-sale, or resale setup.
Step details
1. EIN
Main takeaway
A standard single-member LLC should usually get an EIN.
Watch for
- A sole proprietor may not always need one, but many founders still should get one for operational reasons.
2. Wisconsin business-tax registration
Main takeaway
Use Wisconsin business-tax registration through:
Watch for
- My Tax Account,.
- the online BTR workflow,.
- or Form BTR-101.
- initial BTR fee: $20.
- renewal fee: $10.
- registration term: 2 years.
3. Marketplace or platform tax rule
Main takeaway
This is the key Wisconsin Facebook Marketplace branch.
Watch for
- a marketplace seller is not required to register for Wisconsin sales or use tax if all taxable Wisconsin sales are facilitated by a marketplace provider,.
- a marketplace seller is not liable for tax on marketplace-facilitated Wisconsin sales unless the marketplace provider has a waiver or the collection problem was caused by insufficient or incorrect seller information,.
- if the seller makes Wisconsin sales both on its own and through the marketplace, the seller reports all sales on Form ST-12 line 1 and subtracts marketplace-facilitated sales on line 5 if the marketplace provider notified the seller that it is collecting and remitting the tax.
- do not flatten marketplace-only and mixed-sales into the same answer.
- if you register because direct sales or another covered tax activity exists, keep the assigned Wisconsin filing cadence visible and do not forget the zero-return duty while the account remains active.
4. Resale purchases or exempt purchasing
Main takeaway
Wisconsin uses:
Watch for
- Form S-211,.
- S-211E,.
- or the Wisconsin streamlined exemption certificate.
- they say a seller may enter Exempt sales only if all of its taxable sales are facilitated by a marketplace provider.
- once the founder mixes Facebook Marketplace with direct taxable sales, the permit and reporting analysis can change.
5. Entity tax treatment
Main takeaway
Wisconsin generally follows federal disregarded-entity treatment for a standard single-member LLC.
Watch for
- a single-member LLC disregarded for federal income-tax purposes is also disregarded for Wisconsin income-tax purposes,.
- and the owner reports the income on the owner's return.
- Wisconsin follows the federal rule that a disregarded entity with employees is the employer for withholding purposes,.
- and that disregarded entity must obtain a Wisconsin employer identification number.
6. Entity filing-fee or recurring maintenance rule
Main takeaway
For this packet's starter lane, the recurring public Wisconsin costs that matter most are:
Watch for
- DFI annual report fees for the LLC,.
- and the BTR renewal fee if the tax registration remains active.
7. If the founder changes entity type later
Main takeaway
Do not assume an old Wisconsin tax-account or licensing posture carries over automatically if the founder changes entity type, FEIN, ownership, or business activity.
Watch for
- Re-check DFI, DOR, and the local municipality whenever the legal entity or operating facts materially change.
Sole proprietor: Register for Wisconsin tax, seller permit, or reseller setup if your facts require it
Main takeaway
DOR says a seller's permit is required for a Wisconsin sales location making taxable retail sales unless all sales are exempt.
Watch for
- If the seller also makes Wisconsin sales outside the marketplace, the seller's own registration and reporting branch comes back.
- If you register because direct sales or another covered tax activity exists, keep the assigned filing cadence visible and do not forget the zero-return duty while the account remains active.
Sole proprietor: Understand the tax reality
Main takeaway
Sole-proprietor business income generally flows through to the owner's return.
Watch for
- The harder Wisconsin beginner issue is usually not the income-tax structure. It is deciding whether the business is truly marketplace-only, whether a seller's permit is still needed for direct sales or other activity, and whether a registered account must keep filing even for zero-tax periods.
Single-member LLC: File ongoing entity maintenance
Main takeaway
Key DFI maintenance points reviewed on April 28, 2026:
Watch for
- annual report due during the anniversary calendar quarter,.
- DFI says delinquent status happens when the annual report is not filed,.
Step 6: Register for Wisconsin tax, seller permit, direct-sale, or resale setup
Main guide step 6
What this step settles
Keep the caveat explicit:
- Wisconsin business-tax registration runs through My Tax Account, the online BTR flow, or Form BTR-101.
- DOR says a seller's permit is required for a business with a Wisconsin sales location making taxable retail sales unless all sales are exempt.
- Wisconsin's marketplace-seller guidance says a marketplace seller is not required to register for Wisconsin sales or use tax if all taxable Wisconsin sales are facilitated by a marketplace provider.
- If you will make any direct sales through your own website, local pickup, in-person events, wholesale invoices, or other non-marketplace channels, the marketplace-only carveout no longer controls the whole answer.
- Current DOR guidance reviewed on April 28, 2026 says the initial BTR fee is $20, the registration lasts 2 years, and the renewal fee is $10.
- Wisconsin uses Form S-211, S-211E, or the Wisconsin streamlined exemption certificate for resale or exempt-purchase support.
- Current S-211 instructions say a seller may enter Exempt sales only instead of a permit number if all taxable sales are facilitated by a marketplace provider.
- If you register because mixed sales or another covered tax activity exists, keep the filing cadence visible. Wisconsin says active accounts must file even if zero tax is due.
- If you later report mixed sales, Wisconsin says you report all sales on ST-12 line 1 and subtract marketplace-facilitated sales on line 5 if the marketplace provider notified you that it is collecting and remitting the tax.
- If the marketplace provider has a waiver or the tax problem was caused by insufficient or incorrect seller information, do not assume the mixed-sales subtraction or liability shield works automatically just because Facebook Marketplace normally collects Wisconsin marketplace tax.
Official links
Federal irs.gov
EIN overview and online application
Federal irs.gov
EIN paper form
Tax revenue.wi.gov
Business-tax registration
Tax revenue.wi.gov
Seller's-permit baseline
Federal revenue.wi.gov
Marketplace-facilitator rule
Tax revenue.wi.gov
Exemption certificate tool
Tax revenue.wi.gov
Exemption certificate instructions
Tax revenue.wi.gov
Return-filing cadence
Tax revenue.wi.gov
Disregarded-entity income-tax treatment
Tax revenue.wi.gov
Disregarded-entity sales/use and withholding treatment
Official dfi.wi.gov
Recurring public fees
Federal fincen.gov
Current BOI status
Tax openforbusiness.wi.gov
State startup hub
Formation openforbusiness.wi.gov
State start-here workflow
Formation dfi.wi.gov
Entity-type descriptions
03
Chapter 3 of 7
Finish the Facebook Marketplace account and operations branch
Use these steps for the platform-side account, plan, operations, and eligibility work after the state basics line up.
Core chapter
What this chapter does
Facebook Marketplace account setup, operations, and pre-launch readiness.How to move through it
Step 10: Choose the right platform plan.Open the Facebook Marketplace branch only after the Wisconsin basics line up, then finish plan and operations choices.
3 parts to review • 27 source touchpoints behind the drawers.
Chapter parts
Open Part 1 when you are ready to start working through this chapter.After you start, only one part stays open at a time and the earlier ones stay easy to revisit.
Part 1 of 3
Open the Facebook Marketplace account
The first account and verification work for the platform path.
Part 1 of 3
Open the Facebook Marketplace account
The first account and verification work for the platform path.
Short answer
Start the platform onboarding only after the legal name, EIN, and payout details line up cleanly.Do next: Step 9: Create your Facebook Marketplace account and listing workflow.
Step details
Step 9: Create your Facebook Marketplace account and listing workflow
Platform step 1
What this step settles
Have these ready:
Why it matters: What the public pages say: What that means in practice:
- government-issued ID
- main Facebook profile in good standing
- phone number
- email address
- bank account information if you are using shipped checkout and payouts
- tax information if you are using shipped checkout and Facebook asks for it
- Marketplace access is for adults with active Facebook accounts and uses the seller's main profile rather than an additional profile.
- Access can be restricted for new, inactive, or policy-violating accounts.
- Public Meta help also says Marketplace is intended for consumers and that businesses that list on Marketplace may be blocked or have listings removed.
- Do not assume a normal Wisconsin business can rely on Facebook Marketplace the same way it could rely on a conventional business-seller marketplace.
- Treat account standing and feature availability as a live operational risk, not a one-time setup item.
Official links
Up next Plan + pricing
Part 2 of 3
Review the plan, pricing, and optional programs
Plan, pricing, and optional program decisions before launch.
Part 2 of 3
Review the plan, pricing, and optional programs
Plan, pricing, and optional program decisions before launch.
Short answer
Use this part for the platform plan, pricing, or optional brand and program choices that come before operations.- Step 11: Decide whether brand or authenticity records belong in the initial launch.
Do next: Step 10: Choose the right platform plan.
Step details
Step 10: Choose the right platform plan
Platform step 2
What this step settles
Local or message-based sales: No public universal listing fee was identified for ordinary local-only listings.
- Local or message-based sales: No public universal listing fee was identified for ordinary local-only listings.
- Local or message-based sales: Local payment is generally arranged between buyer and seller, often through cash or person-to-person payment methods.
- Local or message-based sales: This branch does not use the Meta payout stack described in shipping-help pages.
- Shipped orders with checkout on Facebook: Public Meta merchant-policy pages reviewed on April 29, 2026 say Individual Sellers using onsite checkout are charged a 5% selling fee per transaction with a minimum fee of $0.40.
- Shipped orders with checkout on Facebook: The public policy wording says the fee is calculated on the full transaction amount including item price, shipping fees, and applicable taxes.
- Shipped orders with checkout on Facebook: Public help pages show a feature-gated payout stack and reference both PayPal and bank-account update help pages.
- Shipped orders with checkout on Facebook: Safe practical takeaway:
- Shipped orders with checkout on Facebook: Keep payout guidance provider-agnostic.
- Shipped orders with checkout on Facebook: Treat local sales and shipped-checkout payouts as different branches.
- Shipped orders with checkout on Facebook: Re-check the actual account flow on the day you use it.
Step 11: Decide whether brand or authenticity records belong in the initial launch
Platform step 3
What this step settles
Facebook Marketplace does not offer a clean public brand-registry-style program for ordinary sellers in the reviewed public record.
- Facebook Marketplace does not offer a clean public brand-registry-style program for ordinary sellers in the reviewed public record.
- What matters first is authenticity, ownership rights, and clean sourcing records.
- If you are reselling branded goods, keep invoices, receipts, and condition records from day one.
- If you are building your own brand, trademark planning can still matter, but Facebook Marketplace is usually better treated as a resale or lead-generation surface than as the primary long-term brand system.
Official links
Official facebook.com
Marketplace access and account eligibility
Formation facebook.com
Listing creation
Official facebook.com
Selling modes overview
Official facebook.com
Shipping and checkout branch
Official facebook.com
Policy and restricted-item baseline
Local facebook.com
Direct local sale flow and safety
Tax facebook.com
Seller verification for shipping
Official facebook.com
Listing-volume limit
Official facebook.com
Shipping performance
Federal facebook.com
Returns and refund posture
Platform facebook.com
Platform insurance threshold or requirement
Up next Ops + eligibility
Part 3 of 3
Finish operations and eligibility before scaling
Operations and eligibility checks before the business scales.
Part 3 of 3
Finish operations and eligibility before scaling
Operations and eligibility checks before the business scales.
Short answer
Close the operating branch only after the listing, trip, hosting, or operational eligibility checks are ready.- Step 13: Confirm product, condition, and category eligibility before scaling.
Do next: Step 12: Decide whether you will ship, meet locally, or both.
Step details
Step 12: Decide whether you will ship, meet locally, or both
Platform step 4
What this step settles
Option 1: Local meetup, pickup, or drop-off: Best if you want the simplest first launch and do not need onsite checkout.
- Option 1: Local meetup, pickup, or drop-off: Best if you want the simplest first launch and do not need onsite checkout.
- Option 1: Local meetup, pickup, or drop-off: What you need:
- Option 1: Local meetup, pickup, or drop-off: a realistic meetup or handoff plan
- Option 1: Local meetup, pickup, or drop-off: clear listing descriptions and condition disclosures
- Option 1: Local meetup, pickup, or drop-off: safe public meeting habits
- Option 1: Local meetup, pickup, or drop-off: records showing what was sold, when, for how much, and how payment happened
- Option 1: Local meetup, pickup, or drop-off: Important:
- Option 1: Local meetup, pickup, or drop-off: Local transactions are the clearest direct sale branch.
- Option 1: Local meetup, pickup, or drop-off: They do not get flattened into Facebook-protected or marketplace-facilitated transactions just because the listing started on Marketplace.
- Option 2: Seller-managed shipping with checkout on Facebook if available: Best if:
- Option 2: Seller-managed shipping with checkout on Facebook if available: the account is actually eligible,
- Option 2: Seller-managed shipping with checkout on Facebook if available: the item qualifies,
- Option 2: Seller-managed shipping with checkout on Facebook if available: and you want Facebook-facilitated checkout rather than a pure local deal
- Option 2: Seller-managed shipping with checkout on Facebook if available: What the public record says:
- Option 2: Seller-managed shipping with checkout on Facebook if available: Shipping is not available to all users.
- Option 2: Seller-managed shipping with checkout on Facebook if available: Shipping performance includes Cancellation Rate and Missed Handling Rate.
- Option 2: Seller-managed shipping with checkout on Facebook if available: Public help says cancellation rate should stay below 10%.
- Option 2: Seller-managed shipping with checkout on Facebook if available: Public Meta merchant-policy pages say an individual-seller order that is not fulfilled within 3 business days from purchase may be automatically canceled by Meta.
- Option 2: Seller-managed shipping with checkout on Facebook if available: Public help and policy pages also keep seller protection narrower than many sellers assume.
- Option 2: Seller-managed shipping with checkout on Facebook if available: Practical beginner recommendation:
- Option 2: Seller-managed shipping with checkout on Facebook if available: Start with one or two low-risk local or seller-managed listings and keep the operational model simple. Expand into shipped checkout only if the account actually supports it and the first live flow matches the public Meta rules you reviewed that day.
Step 13: Confirm product, condition, and category eligibility before scaling
Platform step 5
What this step settles
Before you scale, confirm four different things:
Why it matters: Important Facebook Marketplace public rules:
- Listings must be physical products for sale.
- Services are not allowed.
- Animals, medical and healthcare products, recalled products, and other noncompliant items are not allowed.
- Buyers and sellers are also responsible for complying with applicable laws and regulations.
- the item is lawful in Wisconsin
- the item is lawful in Milwaukee if local rules matter
- the item is allowed by Facebook Marketplace, Meta Commerce Policies, and Community Standards
- the item is described and priced in a way that will not trigger policy or scam concerns
Official links
Official facebook.com
Marketplace access and account eligibility
Formation facebook.com
Listing creation
Official facebook.com
Selling modes overview
Official facebook.com
Shipping and checkout branch
Official facebook.com
Policy and restricted-item baseline
Local facebook.com
Direct local sale flow and safety
Tax facebook.com
Seller verification for shipping
Official facebook.com
Listing-volume limit
Official facebook.com
Shipping performance
Federal facebook.com
Returns and refund posture
Platform facebook.com
Platform insurance threshold or requirement
04
Chapter 4 of 7
Handle the local and city-specific branches
These local facts can still change the answer even after the state and platform path looks clear.
Optional branch
What this chapter does
Local permits, local taxes, city appendices, and location-specific operating rules.How to move through it
Review milwaukee appendix.Only turn this chapter on if your location, city, or operating model changes the answer.
2 parts to review • 15 source touchpoints behind the drawers.
Only turn this branch on if it matches your plan
These branch questions keep the main reading path clean. If one matches your situation, the relevant detail blocks below get emphasized.
Matching branch content is now highlighted below.
Chapter parts
Open Part 1 when you are ready to start working through this chapter.After you start, only one part stays open at a time and the earlier ones stay easy to revisit.
Part 1 of 2
Local permits and location checks
Wisconsin pushes many business-use questions down to municipalities, but not every local question is really a county DBA question.
Part 1 of 2
Local permits and location checks
Wisconsin pushes many business-use questions down to municipalities, but not every local question is really a county DBA question.
Short answer
Wisconsin pushes many business-use questions down to municipalities, but not every local question is really a county DBA question.Do next: Review local permits and location checks.
Why this matters
Local permits and location checks
Main takeaway
Wisconsin pushes many business-use questions down to municipalities, but not every local question is really a county DBA question.
Watch for
- The official Wisconsin pages reviewed for this pack did not verify a default county assumed-name filing for this starter lane. DFI instead points sole proprietors to state tradename registration. That means local outreach is usually about zoning, occupancy, traffic, storage, and permitting, not a second statewide name-registration system.
- For any place where the business will operate:.
- check the Wisconsin One Stop Business Portal and the local municipality for the actual address,.
- contact the city, village, or town office first, and the county office if the property is in unincorporated territory or the locality sends you there,.
- ask zoning or building staff whether a home occupation, occupancy, or storage approval is required before operating from home,.
- ask whether recurring package-carrier traffic, basement or garage storage, signs, or nonresident workers change the answer,.
- and ask whether a customer-facing location, warehouse space, or commercial storage building needs a separate occupancy or fire-prevention branch.
- Marketplace tax treatment does not replace local approval. Even if Facebook Marketplace collects and remits the buyer's tax, the city or county can still care about where inventory is stored and how the business uses the property.
- Typical local risk areas:.
- confusion between the state tradename branch and local permit questions.
- home occupation restrictions.
- basement or garage inventory storage.
- truck or carrier activity at a residence.
- occupancy certificates for nonresidential or storage space.
- signage, parking, or nonresident-worker limits.
- fire-code or hazardous-material limits if the product mix changes.
Official links
Tax openforbusiness.wi.gov
State startup hub
Formation openforbusiness.wi.gov
State start-here workflow
Formation dfi.wi.gov
Entity-type descriptions
Platform city.milwaukee.gov
Milwaukee business-license and permit warning
Local revenue.wi.gov
Milwaukee local-tax baseline
Local revenue.wi.gov
County and city rate overview
Local city.milwaukee.gov
Occupancy permits
Local city.milwaukee.gov
Home occupation statement
Platform city.milwaukee.gov
Permit and Development Center
Up next Milwaukee appendix
Part 2 of 2
Milwaukee Appendix
If the business operates in Milwaukee, add one more review layer.
Part 2 of 2
Milwaukee Appendix
If the business operates in Milwaukee, add one more review layer.
Short answer
If the business operates in Milwaukee, add one more review layer.Do next: Review milwaukee appendix.
Why this matters
Milwaukee Appendix
Main takeaway
If the business operates in Milwaukee, add one more review layer.
Watch for
- Milwaukee is not a generic city branch here. Wisconsin DOR says the City of Milwaukee sales and use tax took effect on January 1, 2024. On marketplace-facilitated Facebook Marketplace sales, the marketplace-provider rule generally covers that city tax. On direct sales, the local tax question comes back.
- Start with the Milwaukee Department of Neighborhood Services commercial and permit pages, especially the Home Occupation Statement application, the Occupancy Permits page, and the Permit & Development Center contact path.
- The public Milwaukee home-occupation application updated August 15, 2025 says a home occupation must be subordinate to the residential use of the dwelling, may use no more than 25% of the total usable floor area of the dwelling unit and that unit's portion of the basement, may use up to 50% of private residential garage space for storage if parking still works, may not use sheds or yards for storage, and in residential zoning districts may employ only residents of the dwelling and create no additional traffic or parking needs.
- Milwaukee occupancy guidance also says a certificate of occupancy is generally required when you establish a business in a new or existing building and for commercial storage buildings, but it is not generally required for one- and two-family homes unless the house has a placard order or has been vacant for more than six months.
- Practical Milwaukee takeaway as of April 28, 2026: a home-based Facebook Marketplace operator may avoid the classic commercial occupancy-certificate path in a normal one- or two-family home, but still cannot assume the home-occupation, storage, traffic, and permit questions are automatically cleared. If you plan to store inventory, prep shipments, or create recurring delivery traffic from home, get direct city confirmation before launch.
Official links
Platform city.milwaukee.gov
Milwaukee business-license and permit warning
Local revenue.wi.gov
Milwaukee local-tax baseline
Local revenue.wi.gov
County and city rate overview
Local city.milwaukee.gov
Occupancy permits
Local city.milwaukee.gov
Home occupation statement
Platform city.milwaukee.gov
Permit and Development Center
05
Chapter 5 of 7
Use the hiring and insurance branch only if it matches your plan
This branch matters when you expect to hire, scale, or need the insurance follow-up tied to the business model.
Optional branch
What this chapter does
Hiring, payroll, insurance, and scale-up risk reminders.How to move through it
Review insurance reality.Only turn this branch on when hiring, payroll, or coverage questions are close enough to matter.
2 parts to review • 6 source touchpoints behind the drawers.
Only turn this branch on if it matches your plan
These branch questions keep the main reading path clean. If one matches your situation, the relevant detail blocks below get emphasized.
Matching branch content is now highlighted below.
Chapter parts
Open Part 1 when you are ready to start working through this chapter.After you start, only one part stays open at a time and the earlier ones stay easy to revisit.
Part 1 of 2
If you hire, close the employment branch first
The employee registration, payroll, and employment-program branch.
Part 1 of 2
If you hire, close the employment branch first
The employee registration, payroll, and employment-program branch.
Short answer
Use these cards if the business will hire employees or carry payroll responsibilities soon.- Register Wisconsin withholding through My Tax Account or Form BTR-101, and register unemployment through the Wisconsin UI employer-registration path.
- Wisconsin requires workers' compensation coverage when the business employs 3 or more full- or part-time employees, or when it has 1 or more employees and has paid gross combined wages of $500 or more in any calendar quarter for work done in Wisconsin.
- This packet did not verify a general Wisconsin private-employer disability-insurance or paid-family-leave registration program on the official employer pages reviewed on April 28, 2026.
Do next: Review 1. employer registration.
Why this matters
1. Employer registration
Main takeaway
Register Wisconsin withholding through My Tax Account or Form BTR-101, and register unemployment through the Wisconsin UI employer-registration path.
Watch for
- The main agencies in this packet are the Wisconsin Department of Revenue for withholding-tax accounts and the Department of Workforce Development for unemployment-insurance registration.
- Report new hires to the Wisconsin State Directory of New Hires within 20 days.
2. Workers' compensation
Main takeaway
Wisconsin requires workers' compensation coverage when the business employs 3 or more full- or part-time employees, or when it has 1 or more employees and has paid gross combined wages of $500 or more in any calendar quarter for work done in Wisconsin.
Watch for
- Carry workers' compensation when Wisconsin law says you must.
3. Disability, paid leave, or similar coverage
Main takeaway
This packet did not verify a general Wisconsin private-employer disability-insurance or paid-family-leave registration program on the official employer pages reviewed on April 28, 2026.
4. Exemption certificate if applicable
Main takeaway
This packet did not verify a broad Wisconsin CE-200-style exemption certificate that an ordinary private employer can use instead of the normal worker-classification and workers' compensation analysis.
Official links
Up next Insurance branch
Part 2 of 2
Keep the insurance branch visible as you scale
The insurance, liability, and scale-trigger branch.
Part 2 of 2
Keep the insurance branch visible as you scale
The insurance, liability, and scale-trigger branch.
Short answer
This is the insurance and liability follow-up tied to hiring, products, services, or growth.- Physical-product sellers should think about general liability and product liability coverage early, but no public Facebook Marketplace seller-wide liability-insurance threshold or universal insurance mandate was identified in the reviewed official public sources on April 29, 2026.
Do next: Review insurance reality.
Why this matters
Insurance reality
Main takeaway
Physical-product sellers should think about general liability and product liability coverage early, but no public Facebook Marketplace seller-wide liability-insurance threshold or universal insurance mandate was identified in the reviewed official public sources on April 29, 2026.
Watch for
- Separate carrier, landlord, warehouse, payment, or commercial-lease requirements can still create insurance obligations even if Facebook Marketplace itself does not publish a universal threshold.
06
Chapter 6 of 7
Keep the operating calendar and mistake list close after launch
Once you are live, use the ongoing calendar and the mistake list to keep the business on a safer path.
Core chapter
What this chapter does
The recurring compliance calendar, live-operating routine, and beginner mistakes to avoid.How to move through it
Treating Wisconsin's marketplace-only Facebook Marketplace answer like automatic permission to skip the mixed-sales and resale analysis forever.Use the recurring calendar first, then keep the repeated-mistake notes close after launch.
2 parts to review • 28 source touchpoints behind the drawers.
Chapter parts
Open Part 1 when you are ready to start working through this chapter.After you start, only one part stays open at a time and the earlier ones stay easy to revisit.
Part 1 of 2
Use the ongoing compliance calendar
The recurring compliance calendar grouped by timing.
Part 1 of 2
Use the ongoing compliance calendar
The recurring compliance calendar grouped by timing.
Short answer
This groups the recurring checks by when they matter after launch.- Get the EIN if applicable.
- Confirm the product is allowed and accurately described.
- Confirm whether the listing is local direct or shipping and checkout.
Do next: Finish the entity or assumed-name setup.
See checklist
Before first sale
Grouped so the launch order stays easier to scan.
- Finish the entity or assumed-name setup.
- Get the EIN if applicable.
- Open the bank account.
- Complete the controlling Wisconsin registration or marketplace-tax analysis that fits your facts.
- Check local permits.
- Confirm your live Facebook account branch and listing flow.
Before first live launch
Grouped so the launch order stays easier to scan.
- Confirm the product is allowed and accurately described.
- Confirm whether the listing is local direct or shipping and checkout.
- Finish meetup, shipping, returns, and recordkeeping setup.
- Build accurate listings.
Monthly
Grouped so the launch order stays easier to scan.
- Reconcile proceeds, fees, refunds, and chargebacks.
- Review tax reserves and supporting records.
- Review account standing, policy notices, and any shipping-performance warnings.
- Review listing accuracy, buyer complaints, and repeat issue patterns.
Quarterly
Grouped so the launch order stays easier to scan.
- If the state assigns you a filing cadence, follow the cadence on the account.
- Review whether your sales mix changed enough to alter the marketplace-only answer.
- Review whether home-based meetup, shipping, or storage activity still fits your local rules.
Annual or periodic
Grouped so the launch order stays easier to scan.
- Re-check the state annual-report, annual-statement, or entity-maintenance branch that applies to your legal setup.
- Re-check any local business-license, occupancy, or zoning renewals that apply to your operating address.
- Re-check state employer, leave, or payroll update pages if you add employees.
- Re-check Meta's public business-verification, tax-information, payout, chargeback, shipping, and seller-protection pages before reusing this packet later.
Official links
Platform facebook.com
Platform insurance threshold or requirement
Federal irs.gov
EIN overview and online application
Federal irs.gov
EIN paper form
Tax revenue.wi.gov
Business-tax registration
Formation dfi.wi.gov
Name search and entity FAQ
Official facebook.com
Marketplace access and account eligibility
Local facebook.com
Direct local sale flow and safety
Tax openforbusiness.wi.gov
State startup hub
Up next Common mistakes
Part 2 of 2
Common Mistakes New Operators Make
The most common mistakes from the research pack plus the first-launch recommendation.
Part 2 of 2
Common Mistakes New Operators Make
The most common mistakes from the research pack plus the first-launch recommendation.
Short answer
These are the repeated errors called out in the research pack.- Assuming a direct-sale expansion will not change the BTR and ST-12 filing answer.
- Using a public business name without deciding whether the DFI tradename branch belongs in the launch.
- Treating Milwaukee like a generic city footnote instead of a real zoning, occupancy, storage, and local-tax branch.
Do next: Treating Wisconsin's marketplace-only Facebook Marketplace answer like automatic permission to skip the mixed-sales and resale analysis forever.
Why this matters
Practical first-launch recommendation
- If you are testing casually with minimal risk, sole proprietor can work.
- If you intend to build a real Facebook Marketplace business selling physical goods, single-member LLC is usually the better long-term path in Wisconsin.
Key detail
Treating Wisconsin's marketplace-only Facebook Marketplace answer like automatic permission to skip the mixed-sales and resale analysis forever
Keep in mind
- Assuming a direct-sale expansion will not change the BTR and ST-12 filing answer
- Using a public business name without deciding whether the DFI tradename branch belongs in the launch
- Treating Milwaukee like a generic city footnote instead of a real zoning, occupancy, storage, and local-tax branch
- Storing inventory at home without checking the Milwaukee home-occupation limits
- Pricing shipped-checkout items without a fresh copy of the live Meta fee and policy stack
- Mixing personal and business money
- Adding local pickup or off-platform sales later without re-checking the Wisconsin tax posture
Official links
Formation dfi.wi.gov
Name search and entity FAQ
Formation dfi.wi.gov
Paper LLC formation filing
Formation openforbusiness.wi.gov
Online LLC formation workflow
Formation dfi.wi.gov
Business-entity fee table
Official dfi.wi.gov
Annual report timing and delinquency
Federal irs.gov
EIN overview and online application
Federal irs.gov
EIN paper form
Tax revenue.wi.gov
Business-tax registration
Tax revenue.wi.gov
Seller's-permit baseline
Federal revenue.wi.gov
Marketplace-facilitator rule
Tax revenue.wi.gov
Exemption certificate tool
Tax revenue.wi.gov
Exemption certificate instructions
Tax revenue.wi.gov
Return-filing cadence
Platform facebook.com
Platform insurance threshold or requirement
Platform city.milwaukee.gov
Milwaukee business-license and permit warning
Local revenue.wi.gov
Milwaukee local-tax baseline
Local revenue.wi.gov
County and city rate overview
Local city.milwaukee.gov
Occupancy permits
Local city.milwaukee.gov
Home occupation statement
Platform city.milwaukee.gov
Permit and Development Center
07
Chapter 7 of 7
Review your selected steps and open the packet PDF
Use the review screen to decide what belongs in the packet, then open a real PDF preview in a new tab.
Finish
Review and print
Review the chapters you kept and make sure the right reminders stay visible.
Use this step to keep only the chapters that match the launch plan now, then keep the local and city reminders close before you treat the packet as final.
Saved setup choice
single-member LLCThat choice stays visible while the rest of the journey gets lighter.
Packet count
4 chapters selectedOptional branches can stay out of the packet until they match the real launch plan.
Still verify locally
6 remindersLocal tax, zoning, insurance, and platform policy changes still need the official check.
Open the working launch packet with fillable tracker rows, then print or download it from the PDF tab.
Choose what stays in the packet
Selected chapters
- Choose setup
Your setup choice, the short safe path, and the money realities that matter before spending deeply. - Wisconsin registrations
The Wisconsin and federal registration sequence, tax setup, and state-maintenance checks. - Facebook Marketplace setup
Facebook Marketplace account setup, operations, and pre-launch readiness. - Local and city checks
Local permits, local taxes, city appendices, and location-specific operating rules. - Hiring and insurance
Hiring, payroll, insurance, and scale-up risk reminders. - Ongoing calendar and mistakes
The recurring compliance calendar, live-operating routine, and beginner mistakes to avoid.
See local verification reminders
- State startup portal covering entity registration, tax registration, annual reports, and state resource guides.
- One Stop routes founders through DFI, DOR, and DWD startup steps and publishes the current online domestic LLC filing fee.
- Official DFI descriptions of LLCs and other Wisconsin entity types.
- Start here when a Milwaukee Facebook Marketplace launch needs occupancy, zoning, permit, or local-review routing beyond the home-occupation form itself.
- DOR says the general city-of-Milwaukee rate is 7.9% on or after January 1, 2024, made up of 5.0% state, 0.9% Milwaukee County, and 2.0% city tax.
- Public rate overview showing Milwaukee County at 0.9% and the City of Milwaukee at 2.0% effective January 1, 2024.
Change your path
Need a different route into this answer?
Use one of these links if you landed in the wrong platform, wrong state, or want the state-only baseline before you keep reading.
Choose another platform Switch away from Facebook Marketplace without losing the state-first flow. Choose another state for Facebook Marketplace Stay on Facebook Marketplace and reopen the state picker for Wisconsin alternatives. Open the Wisconsin state guide Compare the platform-specific path with the state-only baseline. Open official sources Jump straight to the official source directory if you want agency links first.