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For a first launch, stay inside the safest lane:
Why it matters: Practical rule: If the product touches health, safety, children, chemicals, dangerous goods, medical claims, or heavy intellectual-property risk, slow down and do product-specific compliance research before buying inventory.
- general merchandise
- low-breakage, low-return products
- products with clean invoices and sourcing records
- no high-risk categories from food, supplements, cosmetics, medical claims, batteries-heavy hazmat, alcohol, children's products
- no products that require specialized approvals or testing unless the guide is explicitly built for them
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You need to decide whether you are:
Why it matters: Important:
- operating under your own legal name,
- using a county FBN / DBA,
- reselling existing brands,
- creating your own brand,
- or building toward a private-label path.
- Your eBay account name or public seller identity does not replace the legal business name, bank record, or tax registrations behind the business.
- If you want strong long-term control, start your trademark and brand-documentation path early.
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If you choose sole proprietor: No California Secretary of State formation filing is required.
- If you choose sole proprietor: No California Secretary of State formation filing is required.
- If you choose sole proprietor: If you use a trade name instead of your legal name, file the fictitious business name statement with the county where your principal place of business is located.
- If you choose sole proprietor: If you operate in Los Angeles County, the county branch includes a notarized affidavit-of-identity requirement, publication in an adjudicated newspaper, and county-specific fees.
- If you choose single-member LLC: Do this in order:
- If you choose single-member LLC: Run a preliminary California name check and decide whether you need a reservation.
- If you choose single-member LLC: File Articles of Organization (Form LLC-1) and pay the $70 filing fee.
- If you choose single-member LLC: File Statement of Information (Form LLC-12) within 90 days.
- If you choose single-member LLC: If you will trade under a different business name, confirm the county FBN branch before using it.
- If you choose single-member LLC: California caveat:
- If you choose single-member LLC: The approved California pack record confirms online filing for LLC-1 and LLC-12. It does not give this eBay pack a clean single answer on separate paper acceptance for LLC-1, so this draft treats paper acceptance as retained follow-up instead of promising it.
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Use the IRS EIN application if applicable. For most LLCs this is part of the normal setup. For many sole proprietors it is optional but still useful for banking, supplier relationships, eBay setup, and privacy.
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Do this right away:
- Open a business checking account.
- Use one account and one card for business only.
- Save every invoice, shipping bill, eBay fee statement, and tax record.
- Build a tax folder and a compliance folder from day one.
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eBay-specific tax reality:
Why it matters: Do not assume "marketplace handles tax" means your California answer is finished. The marketplace-only carveout is narrow. The moment you add direct sales or another channel, your CDTFA registration answer may change.
- California uses CDTFA for seller's permits and related registration paths.
- If all of your California sales are marketplace sales facilitated by a registered marketplace facilitator, California says you are not required to register for a seller's permit or Certificate of Registration-Use Tax solely for those marketplace sales.
- If you also make direct sales, wholesale sales, your own website sales, pop-up sales, invoice sales, or any other non-marketplace sales, do a separate CDTFA analysis before launch.
- For resale purchases, CDTFA-230 can be used, but California also allows another document if it contains the required resale-certificate elements.
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California does not have one statewide local-business form for every city or county.
Why it matters: Do this before operating: Los Angeles branch: Los Angeles caveat: This pack does not claim there is one official Los Angeles page that gives a universal yes or no answer for every home-based eBay setup. If you will store meaningful inventory, create repeated carrier traffic, or run packing operations from home, get local confirmation before launch.
- check CalGold,
- contact the county clerk if you need an FBN filing,
- contact the city where you will operate,
- ask about zoning, storage, deliveries, signage, and local business-tax rules.
- If you operate in the City of Los Angeles, a Business Tax Registration Certificate can apply.
- Los Angeles says you are engaged in business when you physically perform work in the city for 7 or more days per year.
- Home occupation limits include no exterior-visible business activity, no more than 1 nonresident employee, no more than 2 deliveries or pickups per day, and no storing commercial vehicles on site.
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If you do not hire anyone yet, skip this for now.
Why it matters: If you hire:
- Register with EDD within 15 days after paying more than $100 in wages in a calendar quarter.
- Carry workers' compensation coverage because California requires it with 1 or more employees.
- Expect payroll withholding and reporting duties through EDD once you become a subject employer.
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Have these ready:
Why it matters: Platform setup note: Practical baseline:
- government-issued ID
- phone number
- email address
- bank account information
- tax information
- business registration or license if applicable
- proof of address or identity if the live eBay flow asks for it
- The local repo evidence for this offline pass does not preserve the exact current eBay public onboarding sequence, seller verification language, or payout-setup pages.
- Treat live eBay public onboarding pages as a required re-check immediately before launch.
- Start from the official eBay public domains.
- Align your legal name, address, tax details, and bank details with real-world documents before you submit anything.
- Complete any seller-profile, identity, or payout-verification steps the live flow requires.
- Create the first listing only after you have the live fee sheet and a shipping plan in front of you.
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No verified local repo snapshot of the current eBay listing fees, final value fees, optional store subscription pricing, promoted-listing costs, shipping-label costs, or payout timing was preserved for this California worker pass.
- No verified local repo snapshot of the current eBay listing fees, final value fees, optional store subscription pricing, promoted-listing costs, shipping-label costs, or payout timing was preserved for this California worker pass.
- Re-check the live eBay public fee pages before you list or price inventory.
- Do not commit to optional paid add-ons until the live fee sheet supports the decision.
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No mandatory public eBay brand-enrollment program was identified in the local repo evidence used for this pack.
- No mandatory public eBay brand-enrollment program was identified in the local repo evidence used for this pack.
- If you are reselling existing brands, keep supplier invoices and authorization records.
- If you are building your own brand, keep trademark, packaging, and authenticity records organized early.
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For the beginner baseline, use seller-managed shipping:
Why it matters: California operating note: Marketplace selling does not replace local city or county review for any home-office, storage, or local-delivery activity you perform yourself.
- Build one accurate listing with a truthful title, category, condition, and photos.
- Set realistic price, handling time, shipping method, and returns settings.
- Use tracked shipping whenever possible.
- Keep inventory counts accurate and start with items you can pack and ship yourself.
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Because no reviewed eBay restricted-items or category-policy page was preserved in local repo evidence for this offline pass, treat the live eBay policy pages as mandatory re-checks before listing regulated, hazardous, branded, luxury, age-restricted, medical, or child-use products.
- Because no reviewed eBay restricted-items or category-policy page was preserved in local repo evidence for this offline pass, treat the live eBay policy pages as mandatory re-checks before listing regulated, hazardous, branded, luxury, age-restricted, medical, or child-use products.
- Do not buy a large first order if the item has safety, authenticity, battery, or age-restriction risk.
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Once live, keep these habits:
- reconcile payouts, fees, refunds, disputes, and returns
- maintain invoices and supplier records
- keep tax reserves separate
- answer customer messages promptly
- use tracking and keep shipment proof
- avoid mixing personal and business spending